Summary: If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name. It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated. In this episode, I cover: What a good branding process should look likeWhich marketing activities you can undertake before your brand is fully bakedWhich marketing activities you should hold off on until you are 80% or more satisfied with your brand I also mention a few resources: My second podcast First plan your life, then plan your business Great brand naming resource: namedevelopment.com Example of a great brand: Legal Sanity Guy Kawasaki's book Art of the Start Marketing/branding resources for coaches: Andrea Lee's book Multiple Streams of Coaching Income Suzanne Falter-Barns' site getknownnow.com Please let me know what you think about this topic on the blog! escapefromcubiclenation.com (I know at least a few of you will really disagree with my approach - let's hash it out!)
