Summary: If you were raised in a conflict-averse household like I was, you may find that your early training seeps into your business and you are afraid to upset anyone with a controversial product or service. Big mistake! The most successful (and interesting!) businesses take a stand and create something different, unique and meaningful for their target market. You should be no different. In this 6-minute episode, I outline why I think it is so important to take a stand and do the following things when designing your business: Create from the heart and soulSpeak clearly and speak the truthKnow your nicheEmbrace your detractorsDon't backpeddle Share your thoughts, or passionate counter-arguments, at the blog - www.escapefromcubiclenation.com.
