Summary: Brooks Thomas, Communications Specialist at Southwest, joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a free white paper called “3 Truths Every CMO Needs to Know About Social Media and the Customer Experience“ From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain, a free guide on how to improve conversion rates and data quality. And from Cision, a free content marketing kit to help you get the most of your brand storytelling.
