Summary: Anna Farmery (http://www.linkedin.com/in/annafarmery) talks to Dr Marc Schoen (http://marcschoen.com) PhD about How Your Survival Instinct is Killing You (http://marcschoen.com/products/) * How we must balance survival and discomfort * How a new experience can rewire the brain * How we have 3 brains not 1 and how we have to undertand about the brain to succeed. * How the consumer society changes our brain - it makes us less resilient to discomfort and potentiallly more open to fears. * How stress is increased by being more comfortable. * Do we self-sabotage? Our need for comfort means we reduce our resilience. * Why don't we rely on our logical brain to create better decision making for business? Why does our emotional brain overpower us? * How the microwave has changed our level of discomfort and caused us to want instant gratification. * The Schoen Breathing technique to reduce stress - for free download email Dr Schoen (marcschoenphd@gmail.com) * 15 Ways to manage your comfort zone. * Are humans right to run businesses! * To manage fear - don't avoid fear. * To assess your ability to manage your survival - try this fear/stress questionnaire (http://marcschoen.com/questionnaire/). (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/03/show-375-word-of-mouth-marketing.html)Remember to email me your thoughts- anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand) , Google+ (https://plus.google.com/u/0/107639911923457772951) or Facebook (https://www.facebook.com/theengagingbrand).
