Summary: Her Next Step Episode 013: Interview with Erica Holthausen of Honest Marketing Revolution Too many new service businesses make the mistake of trying to have "everyone" as their client. It just doesn't work. Clients get frustrated when they feel you don't understand their unique problems, and you as the business owner don't know what solutions your clients really need and how you can best help them. Identifying and marketing to a specific group of clients that best fit your strengths and abilities frees you up to better serve the clients who find and hire you. A win-win situation! Listen in as Erica Holthausen and I discuss the process of identifying your ideal client. Key methods discussed: Using "who you don't like" to find who you best serve How to start big and narrow down Using images as a magnet to your best clients "Free writing" to get your ideas out there Resource links: Erica's website Flicker Creative Commons Pictures Google Image Search (Specify "free to use or share" under Usage Rights on this page) Her Next Step Vision Board Post Book about "free writing" to access your creative ideas: Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content What methods have you used to find your best clients? Please share them in the comments below.
