Summary: Today's show begins a mid-week series of discussions about sociial media and search engine optimization. Dr. Ron Capps is a communications professor at a college in northwest Missouri. Online, he's known as the Nicheprof. He's a recognized authority in the use of social media. Ken English is public relations and marketing professional with an extensive background in the tourism industry. Online, he's known as the MediaMojoGuy. Together, they are the nucleus of the School of Social Marketing.
