Part 2: 18+ Opportunities for Bloggers to Generate Income with Brand Partnerships [Podcast 106]

Summary: This is the second part  of our multi-part episode on 18+ opportunities for bloggers to partner with brands. On the previous episode we discussed opportunities 1-6. Today we start off with #7...    7. Display Ads and Text Links - Traditional forms of advertising. Giving way to native advertising because fewer people are clicking on banner ads and advertising links  Pros: They are not a lot of work. Pretty easy money. Get paid quickly.  Cons: Becoming a commodity and the prices are dropping. 8. Sponsored Events - local or virtual events. Pros: Can offer big paydays. You become the go-to person in your niche for sponsored events. Virtual events is a fast-growing opportunity. Good way to inject excitement and deadlines into campaigns.  Cons: Can be a LOT  of work. Can take away from your core business of blogging. You do have to be a strong negotiator to get paid fairly. 9. Sponsored Tweets - Become a specialist. Leverage platforms like Triberr.  Pros: Easy money. Capitalize on your celebrity. Leverages the work you’ve done to build your tribe.  Cons: Have to be careful that you provide proper disclosure, which is hard to do in a tweet of limited characters.  10. YouTube - YouTube partnership program. Leverage your channel’s authority and subscribers. Pros: Big emerging trend since so many people watch videos. YouTube is the #2 search engine and videos do influence consumers. If you enjoy putting up videos, it can be very lucrative. You have the opportunity to be paid both by Google and by sponsors/brands. Cons: You do have to be prolific in creating and uploading videos. Putting up any video is easy, but creating truly engaging videos that brands want to sponsor is much harder.  11. Pinterest Promotions – leverage your authority with your pin boards. Will see this become more popular with brands once they have a better handle on how to leverage pinterest with bloggers Pros: as with many different brand partnership opportunities, this allows you to be a specialist. Pins have the ability to go viral, which is attractive to brands. Can use pinalerts.com to track. Cons: Some brands do not readily lend themselves to interesting visuals. And because Pinterest is almost purely visual, people often don’t want more information.  Brands are still looking for ways to use it, so it has to be pitched. 12. Facebook Contests - run contests giving away the sponsor’s product(s). Facebook should be a major player in the brand sponsorship model for the foreseeable future. Pros: Facebook contests have become a proven business promotional model. Contests attract a good deal of interest and inspire a higher engagement than many other kinds of facebook posts. They have the ability to go viral. Brands value large and active fan pages. We’ve seen fan page owners receive venture capital and partnership agreements because of their active and loyal fan pages. Cons: Is a lot of work. Facebook has made it more difficult for you to reach all of your fans (and it is a very fluid environment).  Coming up in podcast 107- a group of probably the most exciting and lucrative brand opportunities of all. Join the discussion on Facebook here. Or join us on our Linkedin Group here.