Summary: Most folks put together their website, blog posts, social media posts, etc. with just a passing thought to making sure they've crafted those words in a way that is going to get results. Today's episode has pet industry marketing consultants Pam Foster and C S Wurzberger teaching us how to use copywriting and content to rise in the search engines, differentiate your business from the competition, and get readers to turn into paying customers. Furthermore, you're going to learn how you can gain more return for your marketing time investment as these two authors and entrepreneurs teach us how to manage our marketing efforts in 30 minutes a day or less.
