Summary: Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, talks about data mining and predictive analysis. What do these terms mean, and how accurate are they in determining people’s behavior? Find out how data mining affects marketing and customer profiling, as well as daily life. “Goldstein on Gelt” is a global investment and financial planning radio show designed to educate and entertain its listeners with financial strategies and investment tips. Investment advisor Douglas Goldstein hosts the weekly show, which can also be heard at www.goldsteinongelt.com, and is the director of Profile Investment Services, Ltd., www.profile-financial.com
