$572,000 Working Only 2 Hours Per Week

Summary: On Monday I flew up to the Gold Coast for a planning session with a good friend, client and business partner. Let's call him "S" (that's his first initial. But, for fun, let's just call him "Superman"). Anyway, during our planning session, Superman and I were talking about many things... including one of the businesses he owns exclusively. This business is a fantastic lifestyle business. And I'm very proud to say that my sales copy had a heavy hand in getting it to the point where it is now. Where is it now? And what sort of business is it? It's a membership program. It has nothing to do with information products. It's more conventional than that. (I can't reveal the details because Superman is a private kinda guy). He has 220 or so members... with each member worth a profit stream of approximately $2,600 per year. That's $572,000 in profit (not sales). Here's the best part... When I asked Superman how much time he spends on the business he said "not long... only a few hours per week." Now THAT'S a lifestyle business! Yeah, I know, the other day I said that there's virtually no such thing as a lifestyle business. Well, my dear reader, this is one of those times when they do exist! I can vouch from first hand experience this is true. Anyway, over the next minute or so I want to give you an inside peek as to what it's taken Superman to get to this point: 1. Longish road It's taken 6 years to get the business to this stage. Lots of work in the beginning. He had to shell out a 5 figure sum to get me to write the copy. Cut loads and loads of deals with suppliers. Sell a vision to his boss - his wife. But now the business is on auto-pilot... and it's all because Superman had the clarity of vision to stick with all the challenges. 2. First in market Superman saw a gap in the market... and then filled it! More than that, he was first in market and he is by far the dominant player. Because he's in a relatively small niche his business even has brand value - gold, baby! 3. Savvy marketer Superman is an anomaly in his industry because he's a sharp direct marketer. In fact, he'd easily be the sharpest direct marketer in his game. He thinks so differently from others in his field that they literally have NO chance competing against him. 4. Lifetime income streams He's obsessed with doing the work today and being paid for that work for years and years. As you know, his average member earns him $2,600 per year in profit. Well, Superman's best estimate is the average member lasts 4 years - over $10,000 in profit. Huge numbers with virtually no ongoing effort to retain as a member. 5. Master salesman When I asked how long it takes to sell a potential new member he said "All I need to do is speak with them for 15 minutes on the phone and they will buy". When I asked how many people he converts, "If I speak to 10 leads I will convert 3 of them into membership inside of 15 minutes". Look at those numbers: Let's say it takes him 5 hours to get through 10 leads (including missed calls... messages... call backs etc.,) we're talking $30,000 in residual income over 4 years for... ... only 5 hours work. That's $6,000 per hour just for speaking to people on Skype. Awesome right? But remember, it's taken 6 years to get to this point. THE LESSON 1. Lifestyle businesses "almost" don't exist. 2. Stick with your vision. Don't let the naysayers get you down 3. It is possible to earn massive amounts of money with the right education and knowledge. SPECIAL ANNOUNCEMENT How would you like to spend a full day with me tweaking and refining the marketing of your business? Engineering innovative concepts for your offers? Creating and pioneering breakthrough directions for your website? And the best part... How would you like to get a discount of 92% on my hourly rate? If so, this is for you... As you know,