Summary: THIS IS AN AUDIO-ONLY VERSION OF A VIDEO INTERVIEW FOUND ON PRIVCAP.COM. VIEW THE FULL VIDEO HERE: 3i, one of the biggest private equity firms in the world, did its first Brazilian deal in December 2011 with a 100 million reais ($54 million) investment in Blue Interactive, a cable provider. In an exclusive interview with Privcap, Marcelo Di Lorenzo, 3i’s new Head of Brazil reveals the analysis behind the Blue Interactive deal and describes a market in which pent-up demand for digital services is enormous. Thanks to stringent regulations, “Cable TV has been frozen for almost 20 years in Brazil,” says Di Lorenzo. Also discussed: 3i’s interest in Brazil’s education and healthcare sectors, its ability to bring global expertise to bear in smaller Brazilian companies, and the importance of Brazil’s new stock market, the Most important trends – reduced volatility and creation of the Bovespa New Market, which has paved an easier path to IPO for Brazilian entrepreneurs and made private equity firms more attractive partners. This program is sponsored by Ernst 8 Young. Registered users of Privcap may access this 8-minute, chaptered video program, full transcript, audio-only version, as well as Privcap’s entire archive of thought-leadership content. Register here – it’s free and quick
