Summary: Are you using video within your organization in a social context? What about video produced on smartphones? In this episode of the Trafcom News Podcast you’ll hear an interview with Paolo Tosolini, Director of Digital and Emerging Media at Run Studios, a video production agency in Seattle, Washington. Paolo consults with organizations looking to embrace social media, online video and mobility as part of their internal communications and knowledge-sharing strategy. In his former job as New Media Business Manager at Microsoft, Paolo launched and managed the company internal YouTube platform, "Academy Mobile," which now hosts more than 35,000 employee-generated videos. Here are the show notes: 00:01 Welcome and intro; about Paolo Tosolini of Run Studios 01:26 Paolo’s definition of enterprise social video 02:20 Creating video today quickly and easily with smartphones, especially the iPhone 04:40 Scenario 1: Digital reporting; Filmic Pro app 06:40 Value of editing your video 08:20 Scenario 2: Collaboration; people sharing ideas in rich media format: Google+ Hangouts 10:02 Scenario 3: Webinars to a mobile audience 10:50 Scenario 4: Augmented reality; adding a layer of information on top of the real view 12:12 Scenario 5: Multimedia eBooks; Book Creator app 13:10 The power to create content without a computer 16:00 Managing video content; need a strategy and a structure 16:50 Three pillars: the platform, business processes, spreading the word to employees 18:10 Are Android users out in the cold? No. The Apple ecosystem is more mature, but Android will close the gap. 18:45 Interview ends Paolo’s presentations at the IntraTeam Event Copenhagen: Mobile video prezi Enterprise social video prezi 20:01 Next Trafcom News Podcast features an interview with Jarrod Gingras of Real Story Group 20:20 Technical note about how this episode was produced 21:48 Promo code for Donna’s Hands-on Social Media Workshop in Oakville April 13 22:19 Where to send comments; email donna at trafcom dot com or comment here on the show blog. Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.
