Summary: (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Dizzle Podcast (http://patrickwiscombe.com/category/dizzle/), we talked about: * Mark Schaefer - author of the book 'Return on Influence' * Power online vs. power offline * Social scoring platforms * Creating content that gets measured * Having great content that doesn't move * Natural sharers * Don't target your audience, let it find you * Finding your online voice * Corporate blogging and building the human connection * Adopt a blogger day Press the 'PLAY' button to listen to Dizzlecast #2: Return on Influence
