Shelly Palmer Radio Report – March 27, 2013




Shelly Palmer Digital Living - Daily Radio Report show

Summary: For a sport that’s been around over 100 years, Major League Baseball is on top of its digital game. After a pilot program last September, the league announced that 13 stadiums will accept mobile tickets through Apple’s Passbook App this season. The Mets, Giants and Royals, three of last year’s test teams, will be joined this season by the Twins, Orioles, Brewers, A’s, Pirates, Tigers and Cubs in the program. But that’s not all Major League Baseball has up its sleeve. The league also announced a new program called Mobile Seat Upgrades. Featured in the official MLB apps on Android and iOS, fans can use their smartphones mid-game to upgrade their seats, earn rewards and access different parts of the stadium. The Braves tried this out last season, offering seat upgrades between $5 and $55. They’ll be joined by the Diamondbacks, Twins and A’s on Opening Day, with 12 more teams joining in at the end of April. America’s National Pastime is ready for the 21st Century.