Summary: It’s been said a craftsman is nothing without his tools, which while not entirely true, has some merit. In order to truly build a great table, a carpenter needs high quality wood and tools to do the job. The same can be said about online marketing. Make sure to listen to this week’s Trademark Productions SEO Web Talk Radio Show to learn more about what tools can help your with your internet marketing endeavors. We’ll also tell you what you need to know about Google Penguin and Panda. Tools of the trade When it comes to doing SEO, it’s crucial to have a good arsenal of tools at your disposal. Here are some of our favorites: Majestic SEO The Majestic SEO Open Site Explorer is one of those tools that provides you with a wealth of useful information. This includes a full backlink profile, history and map, as well as many other helpful tidbits. If you’re looking to dig deep into your site’s links and backlinks, Majestic SEO is the tool to use. Übersuggest This is one of those tools that is great for keyword research. Übersuggest allows you to see a greater variety of keywords related to your original query, which makes it easier to get more creative and granular with your selection. Seriously, just give it a try to see what we love it so much! Panda and Penguin are changing We’ve gotten so used to monthly Google Panda updates, that it’s been relatively easy to see if a website has been hit with a penalty resulting from Google Panda. But now, things are going to be different. According to Google’s King of Webspam, after Google Panda 25 (which around March 16) the Panda algorithm is being integrated with the search engine’s standard search algorithm. This is a pretty big deal for primarily one reason — now it won’t be as easy to detect if a penalty has been levied against a site. Google is once again, putting the onus on webmasters to ensure they are creating useful, engaging content that’s relevant to users. In today’s internet, you’re behind the game if your site doesn’t have well-presented content. There’s also news about some changes with Google Penguin, but it’s not in the same vein as Panda. Unlike Panda, Penguin will not be merged with Google’s standard algorithm. It will instead still come in sporadic updates. Those updates, are also getting more strict as time goes on according to a study by Portent. This means, that if you’ve engaged in less-than-stellar link building campaigns, you might want to get those links removed, because the chances are, Google will penalize you. Listen for more! Want to know about great SEO tools or Google’s algorithm updates? Listen to our podcast below! Thanks for listening!
