3 Easy Steps To Breaking Through and Overcoming ANY Business or Marketing Challenge You’re Faced With

Summary: Normally my weekly blog posts get to a point rather quick. This one is an exception. Which is unusual. That's why I want you to do one thing for me... Stay focused on the story I'm about to tell for 50 seconds. Just 50 seconds. There is a hugely important lesson for you. Then, after that, I have a special announcement. If you like what I do and follow my work, you'll want to hear it. Last weekend was one of the most remarkable - and enjoyable - of my life. Here's why: Because I held my first ever Instant Sales Roundtable. And I have to be honest. I was nervous. Because for 3 solid days I had to perform. Be on my game, so to speak. Since I take my work so seriously, I was committed to making this workshop the best investment each of the attendees have made in a long, long time. So I prepared and prepared and yes, prepared - weeks in advance. The result? If feedback from my attendees is anything to go by, it was a home run winner! Take for example "Bob"... Bob owns a niche business that's already doing well. In fact, he's already achieved incredible goals by opening up an entirely new market for himself. The level of depth and understanding he has about what makes his market buy is truly impressive. But as well as his business is doing, there's room to do better. Much better. I'm sure he'll agree that after the workshop he's got the groundwork to at least double sales. In fact, just one outcome I am helping him with is easily going to double the number of leads his sales team will speak. Double! And it's probably only going to take me a few hours to make that happen for him. And probably even less for him to implement it. Such is the opportunity that exists! Unfortunately, until the Instant Sales Roundtable, he didn't fully see the opportunity before him. Why? To borrow a term from Bob, he was "scatoma-d". What's scatoma? Well, you know when you get so close to something that you don't "see" it? Say, for example, when you've been writing an article and a typo is glaring straight at you? Or when you're stuck with a problem in your business that you can't get passed... but then someone external casually sees the solution that was staring in your face? My friend, that's scatoma. And it's an insidious condition that affects us all. What's the way around it? 3 recommendations: 1. Ask people to "break" what you're doing - apply a scientific process to every aspect of your marketing. Be open minded enough - and lack the ego - to have others disprove your hypothesis. Apply this to your landing pages... emails... sales letters... face-to-face scripts... - EVERYTHING that you do. Be willing to break it apart and reassemble it better than ever before. 2. Read, study and learn - be voracious. Soak up insights. Be a sponge. But be sure to study things totally outside your field of expertise. This way you break out of your own patterns. Personally, I spend lots of time on a blog aggregator called www.alltop.com. I randomly read blog posts on anything and everything. One day I could be reading something on pet grooming (I don't have a pet)... another day on The Big Bang (I know enough only to hurt myself)... and yet another day on celebrity gossip (which I truly loathe!).But I do it to gain different perspectives and trigger creative insight. 3. Seek expert counsel. All the richest and most successful people I have worked with and know have this trait in common - they hire experts to advise them in their businesses. They hire the best lawyers... the best accountants... the best sales managers... and yes, the best marketing experts. Of course, you may not be able to afford the absolute best for every area of your business but you should never, ever skimp on expert counsel. As the saying goes, "Pinch a penny today, pay a pound tomorrow".