Summary: The last podcast with Derek, we talked about creating content. We were talking about using Audacity to create a recording to place on the website. Then Overwhelm hit… Overwhelm Derek was completely overwhelmed and locked right up His brain froze and he left his website on ice for a while Derek decided that since he wasn’t sure what to do, he’d take a break He called Ben and asked for some help He was concerned about doing what he “should” do Instead, he decided to do what he wanted to do Ways to deal with overwhelm Don’t try to go it alone. Find a person to talk with to encourage each other Take a break – don’t continue to stare at the blank page – Step back and regroup Make small tweaks – make something bold, reword something, move an image, etc… The break allowed Derek to process some ideas and get excited about the site once again. He made a few small tweaks to help him get excited. He found a video on the product’s main site, asked for permission to use it, and placed it on his site. He created a basic squeeze page to begin creating a list. CREATING A LIST IS ABSOLUTELY ESSENTIAL Recommended List Creation Systems Aweber – Ben uses this Mail Chimp – Derek uses this Mail Chimp has a “Forever free” product that is absolutely perfect for creating that first list. Derek wanted to get a weekly golf tip out to his list, he didn’t mind doing this manually, so the free product works really well for him. The free system does not allow for an “Autoresponder series”. Ben uses Aweber to send out the 7-day beginning Internet business course. That way, he doesn’t need to send messages manually. Derek, using the free system, does. Note: use a professional system – don’t use a script on your webserver – penetrating spam filters is VOODOO. Leave it to the pros. Reports and Statistics Using stats lets you gauge how productive your marketing efforts are. Professional systems give spectacular reports. What gets measured, improves. If you measure your deliverability, customer engagement and conversions, each of those things will improve. If you can make it through the first bit of overwhelm, you can really launch your business. Make your site, your business – your very own. It’s yours, take ownership. Take it where you want it to go. Quick Tip: Get a list building system: AWEBER or MAIL CHIMP
