My Strange Sleep Experiment and What It Has To Do With Your Business… Your Sales and Your Marketing

Summary: Lately, I've been running an experiment. Every night, before I go to sleep, I do 2 things: 1. I attach a weird looking strap to my head 2. I activate an app on my phone. The app is called Zeo and it monitors my sleep patterns during the night. I've only used it for about a week but already I am discerning interesting patterns. Patterns that have helped improve my quality of sleep. For example... With Zeo I've found that... ... I fall asleep within 30 minutes ... I am at my deepest sleep at 2am. ... I wake up at least once per night And... I average 2 hours of REM sleep each night, too. Why is this important? And what does this have to do with your marketing... your sales and your business? Simply this... You can only improve what you measure. For example... I always knew that a heavy meal before bed destroys my quality of sleep. Well, this week, I monitored that. Specifically, I had a heavy meal before bed and my sleep was extremely restless. I woke up at least 5 times during the night. Felt groggy in the morning. And had less than average REM sleep. Lesson: don't eat late at night! Of course, I already knew this. After all, I'm near on my 38th birthday which means I've had almost 13,870 sleeps. So, this isn't news. BUT... Seeing the data and the graphs gave this a new level of meaning. It helped me "get" the value of eating light at night which means it's instantly changed my behaviour. Business metrics are the same. You might "think" you know what your average $ sale is. Or how many people go from visitors into sales. Or what % of your traffic opt in to your database. But until you see actual numbers -and you analyse those numbers within a broader time frame and context - you're really only guessing. Think of it this way... Not having all your key metrics is akin to playing Murder In The Dark. You have a rough idea where your friends are hiding but you're not really sure. If, however, the lights flick on... you instantly and precisely know where they're hiding. Well, knowing your metrics is like turning on the lights. And the new found profit opportunities are akin to spotting the hiding place of your friends. So, go out and find your "friends"!     My Strange Sleep Experiment and What It Has To Do With Your Business… Your Sales and Your Marketing   check out this cool page...