How To Scientifically Increase Sales By 140%

Summary: Full Transcription Hi! This is Alexi Neocleous. Tell me if this sounds familiar. You go to a seminar and you see a whole range of speakers sharing a whole bunch of great ideas. You walked out and you say, "I'm going to implement all these things." One idea has something to do with SEO and another one has something to do with social media (say Twitter). Then… you get another idea. You’re going to do something with your email. And then, you see someone, like me, who will tell you that video sales letters are the greatest way to monetize online. And so, you try to execute all these things but you don't really get very far. You get confused and overwhelmed. You get stressed. All these ideas are far too much for you that you don't know what to really implement… one at a time. So, now let me tell you about my client - Bob. The other day, I spoke about Bob in an email about some of the wonderful things that he's doing and hopefully, with my support, we're going to do even greater things. Lately, since we started working together, already we are noticing a good increase in the leads that are coming through to his sales team. It's still in its early stages but we’re already noticing some great things. Now, what's really important about this is that we're chaining our wins together. Now, what the heck does that mean? Well, everything that we are doing together form a path towards one conversion funnel. So… instead of doing something like SEO, playing with email and then fussing about the banners… Or doing some sort of unrelated things. What we are doing with Bob, is we are working on increasing his opt-in to his landing page, improving the email sequence that's linked to that landing page and, then, improving his follow-up process to his sales team. So, they are speaking to better quality leads. Why is all of this important? Well, when you optimize and improve a chain of events, it leads to geometric growth. Let me now throw some numbers at you. Let's say, there are three parts on the funnel. Three parts. Let’s say, you get someone like me to come along and help you improve that funnel. And we improved the first part by 10% and the second part by 10% and the third part by 10%. Now, how much is the business growing by? Well, you may not realize it but the business or, at least, that funnel has grown by 33%. That's because, we've had compound growth take place. Let's look at another scenario. Instead of having three steps in the funnel. You get someone like me to play with your banner advertisement at step 1. Then, the landing page. That's step 2. Then, the video sales letter. That's step 3. Then, the email sequence that your prospect gets overtime. That's step 4. Then, the checkout page. That's step 5. We improve each one of those by 10%. Something like 63-64% improvement now. It's not 10% plus 10% plus 10%. It's 10% multiplied by 10% multiplied by 10% multiplied by 10% and so on. This is geometric growth. Now, look at this again. If we were to improve each segment of that funnel. Each of those 5 parts by 20%. So 20% of the banner, 20% of the landing page and so on. Where does that lead to… after all these have been set and done? Well, the net result is an increase of about 140%. So, to answer your question that may be on your mind... What do you improve? What do you work on? The answer is… You work on optimizing funnels. You start with your most successful right now. The one that you get the most traction with. Ideally, you get someone like me... Or, if you're really skilled, you do it yourself. And that's fine. To optimize each section by just 10% or 15% or 20%. You chain those little wins together and, before you know it, you’ve doubled or tripled your sales. This is why it is so important to get coaching. Now, the other day,