World’s Most Profitable 2 Questions to Ask Yourself




More Leads and Customers | Small Business Marketing show

Summary: Just yesterday, I was chatting to a good friend and Internet marketer about one of my businesses. During our chat, we started talking about his business. As always, he's busy. But then he told me "I've been too busy. I know that sounds unusual, but it feels like I'm doing too much without getting big results". I said to him "Don't beat yourself up, man. This happens to all of us. I've been in your position before many times. I've found that staying on target is an ongoing - almost daily process - of revision". We chatted for a few more minutes about some of the things I do on a daily basis to stay on point. Then I said to him, "Mate, at any rate, if you want to find out what the direction of your company should be, it's really easy to find the answer. Just do two things: Step #1: Review your profits and sales for the last 1-3 years, then ask yourself "What made me the most money?" Step #2: As you're reviewing the last 1-3 years then ask yourself "What do I LOVE working on most?" Then, simply focus your energy from this day forth on where those two intersect. Simple." He went silent for a few seconds. Thinking. Then he said, "Hmmm... I think I already know the answer. It's running high level coaching programs. I love it plus I make loads of money". "Great", I responded. PROFOUND INSIGHTS ARISE WITH THE RIGHT QUESTIONS When I work with clients - whether it's designing marketing campaigns or critiquing a video sales letter - I am always asking lots of questions. That's because I know the answer already exists... somewhere. To focus attention on the answer first requires asking the right question. Questions such as... Who in our industry is growing while the economy is slowing down? What are they doing differently? Who are our biggest, spending, highest margin customers? What are we doing to strengthen their loyalty? What's already working now in our business and marketing that we can improve? What's consuming much of my focus and energy for little - if any - gain? And so on... In 2 weeks time I'm holding the Instant Sales Roundtable in Sydney. It runs for 3 days and I fully expect to be asking questions for almost the entire time! My skill - as a marketing strategist and copywriter - is NOT having all the answers. It's in knowing the right questions. And the smart cookies joining me at the Instant Sales Roundtable will experience that first hand. On that note... I still have a few spots available. If you've been watching my emails about it and have been on the fence, time is running out! I've prepared this short information video about it: Instant Sales Roundtable If it sounds like something you're ready for, then just email my wife Sophy at sophym at marketingbump.com and she'll organise for us to have a chat. Until then, Alexi   To know the World's Most Profitable 2 Questions to Ask Yourself,   check out this cool page...