The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]

Summary: "Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons.