Summary: Jason Seib is a professional fitness trainer and health coach who partners with Sarah Fragoso for podcasts, coaching and seminars. You know Sarah from her best-selling books, "Everyday Paleo" and "Everyday Paleo Family Cookbook". But did you know she and Jason also host the Everyday Paleo Lifestyle and Fitness Podcasts? Jason and I talk about Fitness, Fat Loss, body image, change, and his new book "The Paleo Coach: Expert Advice for Extraordinary Health" in this episode. He's a great blogger and writes with depth and insight on all things weight, nutrition and fitness. You'll learn something new hearing (and reading) Jason! Here's a Timeline to the show! 3:15 What makes this book different and how following "Rules" brings failure 6:02 How Everyday Paleo Lifestyle and Fitness got started 10:15 Why Diet alone won't bring sustainable Fat Loss. 19:55 Body Image, and throwing the scale away! 28:35 What is the Paleo Lifestyle anyway??