Quick Debate: The 1010 ‘No Pressure’ video is funny and useful




Intelligence Squared show

Summary: 10:10, the climate campaign group, have been forced to apologise after their No Pressure video, which was scripted by Richard Curtis and featured guest appearances from David Ginola and Gillian Anderson, attracted widespread complaint. The video showed children, workers and footballers being exploded for refusing to cooperate in making lifestyle changes to reduce their carbon emissions, and 10:10, a group trying to persuade individuals, schools, businesses and organisations to take simple measures in a bid to cut their carbon emissions by 10% in a year, were forced to admit that they'd overstepped the mark and issue a public apology. The affair has become known as Splattergate. The intention of the film was to use slapstick comedy (the exploding children die in a blaze of ketchup-like gore) to shock viewers into reassessing their lethargy on climate change. Headed by Franny Armstrong, the documentary filmmaker behind The Age of Stupid, 10:10 are concerned that climate change is no longer receiving the emphasis that it should from either the media or the public, and they wanted to get people talking about it once again. Global warming sceptics, who claim that the media is saturated with stories on climate change, have seized upon the video as a spectacular own goal by the environmental movement, and claim it betrays the underlying anti-human sentiments of 'eco fascist' green leader. One of the criticisms levelled at the video is that, in a few years time, there may well be an eco-terrorism movement. On the other hand, many environmentalists, often accused of failing to see the funny side themselves, believe that with the world teetering on the brink of ecological calamnity, No Pressure is both funny and deeply necessary.