Summary: Advice for nonprofits getting started with podcasting: An interview with Joe Carleo, APR If you work or volunteer for a nonprofit organization, you’ll want to hear this conversation with Joe Carleo, APR, the founder and executive producer of Advanced Language and Media Services, based in North Carolina. In this 26-minute podcast, we talk about how nonprofits can get started in podcasting. Here are the shownotes: 00:01 Welcome and introduction of Joe Carleo, APR 01:15 Interview begins with discussion of benefits of podcasting for nonprofits 02:50 Example of podcast Joe produced for PRSA (Public Relations Society of America); measures of podcast success 05:01 Benefits of limited series of podcasts for nonprofit organizations 05:35 Value of upfront research and planning; tips from Joe on measurement. What do you want your audience to say, do or think differently? 07:28 Importance of good production values in your podcast; many low-cost tools make podcasting accessible for nonprofits 12:30 Engaging with podcast listeners; asking for feedback 15:20 Using Google Analytics to learn about listeners and demonstrate value of your podcast to board of directors or others 16:50 Tweaking your podcast based on listener feedback 18:07 What’s the ideal length of a podcast? Example of For Immediate Release, a one-hour podcast; most nonprofits will start with shorter shows 21:40 Detailed audience analysis is essential 22:00 How a podcast can help with fundraising 23:00 Appreciating the power of Web 2.0; tools constantly evolving 25:14 Interview ends 25:25 Send comments to Donna at Trafcom dot com or post your comment on the Trafcom News Podcast show blog Find Joe Carleo, APR online on Twitter at @JoeCarleoAPR or on LinkedIn Theme music for Trafcom News Podcast is "Beneath Your Surface" by the Elisabeth Lohninger Quartet from Music Alley
