Summary: There was a time when I had no use for the term “Personal Branding”. Truth be told, I thought it was yet another one of those “let’s beat this to death phrases” like “I’m a consultant” and “value added” until . . . I had something happen to me back in 2008 that made me wake up start my “Castain 2.0” journey. This week, we’re going to talk about lots of things you can do, right now, to create a more memorable brand and one more thing . . . Your competitor loves it when you think this branding stuff is a marketing problem. Here’s What You’ll Gain By Listening Today . . . How to get inside your prospect’s head and understand them like no one else can. The 20-25 questions you must be able to answer The importance of creating and/or curating content The importance of having a “main thing” and a really cool question you can ask yourself to help define it! Why you must “show up” regularly Why repetition is the mother of brand The 6 judgments of brand (in other words . . . 6 ways YOU will be judged) Additional Resources To Support Today’s Podcast . . . 1) My “Castain 2.0” journey explained. 2) How you might be “Dis’n” your brand. 3) The importance of “showing up”. 4) Is your brand a “Bitchin Kitchen”? 5) Your brand and the “stages” you build. 6) Think before you post. 7) At the end of the podcast I mention our upcoming, online sales management course. Details here. Finally, if you’ve been loving, what you’ve been hearing on The Sales Playbook podcast, please stop by iTunes, leave us a 5 star rating and a review . . . You’d make this aspiring sales rock star’s day! Instructions on how to write a review on iTunes: Step 1 Click on this link Step 2 Look to the left and there’s a button that says “view in iTunes” click it. Step 3 Scroll down to where it says “customer reviews” Directly under that it says “write a review” Step 4 Write an awesome review for your Uncle Pau
