Summary: Mike Amerson, president of WET Productions and indie creator of the very popular My Virtual Girlfriend/Boyfriend apps on iOS and Google Play comes on Tap Your App to discuss his path to success as an indie app developer. My Virtual Girlfriend and My Virtual Boyfriend really took off after Mike worked his butt off to promote the app through grassroots, basic PR tactics and blogger outreach. These efforts proved hugely valuable when they lead to some main stream media sources picking up his app and running with it. When George Lopez, MSNBC and eventually Kotaku picked up stories on his apps, things really started cooking. In this great interview we talk about how marketing your app is truly a moving target, how only a few tactics like Interstitials are on-going winners. We also have some great talks about how localization of your app means so much more than a simple translation.
