Summary: This episode comes "live" from Conversion Jam 2 in Stockholm Sweden. A conference about conversion optimisation. In this episode we have a chat with Brian Clifton, author of Avanced Web Metrics one of the presenters this morning with a talked called "What the hell should we use all this web data for?" (Listening time: 12 minutes) Other UX Podcast episodes from Conversion Jam 2: Show 1 - Craig Sullivan, optimisation Show 2 - Brian Clifton, measure Show 3 - Annelie Näs, responsive Show 4 - Mårten Angner, top carousels
