The ActiveTeach Product: from strategy to creation




Oxford Brookes University | Publishing | Publishing Podcasts show

Summary: ActiveTeach was a landmark product for Pearson. The launch of ActiveTeach changed the entire market dynamic, making an equivalent digital component essential for any new course. This product is demonstrated during the talk, which covers the development of the idea and the execution of the product creation. Further information about ActiveTeach can be found on the Pearson web site