Summary: <p>Jefferson Exchange — September 11, 2012, HOUR 2</p><p><b> <span class="headlinetext">Subliminal (You Like Us)</span> </b><br><br> While we're all aware of subliminal advertising (listen to JPR!), it's a little harder to explain how it works (Jefferson Exchange, weekdays 8-10 AM!). Leonard Mlodinow, with a background ranging from theoretical physics to the writing of "Star Trek: The Next Generation" episodes, writes of what goes on in our minds, and how often we misperceive and misremember things, in his book <a href="http://www.randomhouse.com/book/115698/subliminal-by-leonard-mlodinow" target="_blank"><strong>"Subliminal: How Your Unconscious Mind Rules Your Behavior."</strong></a></p>
