Summary: Today Colin Behr from Vungle comes by the show. Vungle earns developers incremental income by integrating high quality 15 second video trailers into their app. We talk about the delicate balance between user experience and monetization that developers must master if they hope to be successful and how video ads can help set and adhere to a user's expectations regarding advertising within content such as apps. There are a few technical difficulties within this interview and I apologize for this. There is still lots of great content here if you can bear a little robot voice..:) Colin and I discuss in-app purchases within our favorite games like Temple Run 2, Subway Surfer and Fun Run.
