Summary: Most companies using smart phones and tablets are just now realizing how powerful they can be when you develop applications tailored to their needs. Top level executives are interacting with data in ways they never have before, leading to better informed conversations with their BI teams, and developers are creating applications that take advantage of the wide array of sensors that come standard in most leading mobile devices. MicroStrategy CTO Jeff Bedell and Dan Kerzner, the company’s senior vice president for mobile, said mobile analytics have "reached the tipping point" where these devices are so powerful that the biggest limit on new use cases is the imagination of the developers. Whether it's just moving a business process forward by allowing manager approval from anywhere, or using the camera, location services and the accelerometer to create new data sets, mobile devices are changing how business is done in the field. In this interview with Data Informed Staff Writer Ian B. Murphy, Bedell and Kerzner discuss how tablets and smart phones are used to enhance meetings today, and what some uses that are likely to emerge in the near future, and why they are so bullish on mobile analytics development over the next 12 to 18 months. This is the second half of a two-part conversation. (Podcast running time: 15:46.)
