Summary: Click Here For Podcast Feed: This is the second episode of a three part mini-series where I'll focus on the THREE (3) Primary Functions of any Successful Marketing Program. In a nutshell, I call it the "CMB Principle:" Capture, Measure, formulas. In the POWER Podcast, I share the most "heavily guarded" Marketing Equatiion which is behind thousands of successful marketing campaigns. In short,
