Impact: How to Grow Your Thought Leadership Brand and Business

In this episode, you'll discover how to balance strategy and soul in your business, the Kolbe A assessment and why it’s a great tool for hiring and understanding your clients better, and Christine’s framework for making intuitive decisions in your business.

In this episode, you'll discover how I used hot seats to land two new retainer clients, how to stack the ROI with strategies like hot seats, and how you can get started right away leveraging hot seats to grow your business.

In this episode, you'll learn how Melody found the signature idea that became her first book, how to keep overthinking from holding you back, and why sensitivity is a superpower and how to use it to succeed in your business.

In this episode, you'll learn how to find the best strategic path forward for your business, the five common blind spots that are hindering your business growth, and how to overcome these blind spots when they inevitably hit your business.

In this episode, you'll discover the 3 ecosystems that affect the ongoing success of your business, how to increase LTV with the “Step-Up/Step-Down” business model, how to gain more prospects with the Emotional Journey Website Map, and how to increase customer loyalty with customer-exclusive benefits and presumptive language.

In this episode, you'll discover the 3 hidden monetization mistakes and how to root them out, what is monetization shyness, and how might it be secretly eroding your income, and 6 ways to avoid this profit killer.

In this episode, you'll discover how to know what to focus on in your business to generate the greatest growth, common growth strategy mistakes that will stifle your income and impact and how to avoid them, and the growth strategy that increases the value of each customer by up to 10x.

I interview John Lee Dumas and ask him about four fundamental success secrets that helped him launch a top business podcast and grow a seven-figure business. We also talk about the advice I gave John when we first met in 2012 that thankfully he ignored.

In this episode, you'll learn how to create products and services that your customers will eagerly buy. We'll also talk about the common mistake that will condemn your product offers to fail as well as the five types of value that will motivate buyers to invest in your products and services.

In this episode, you'll learn three simple techniques for getting past perfectionism, procrastination, and overwhelm so that you can do more of the important things in your business.

Then they create a customer journey that leads them toward doing business with you. To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy. In this episode, I’ll share with you a framework that outlines the five phases all customers go through before they buy. This framework tells you the kind of content you need at each step to earn their trust and buy-in. It also allows you to identify places in your customer journey where you might be losing potential customers because of a mismatch in your message. In This Episode * How to create content that grabs the attention of your intended market * A five-part framework for knowing what exact message your potential customer needs to hear to progress toward doing business with you. Download This Episode’s Framework Download Here Mentioned in This Episode * Robert Collier * Cognitive Behavioral Therapy Further Resources * Customer Journey Mapping

“I’m afraid we’re going to have to postpone indefinitely.” This was the first of many calls that my friend and client, Alexandra, would get in a 48-hour period resulting in a 40% loss of immediate income. This was the day it became clear coronavirus was taking hold of New York City. As a freelance teacher, mentor, coach, and choreographer, she could no longer do her in-person gigs. It was a moment of concern and even a little panic. What she didn’t know yet was that within three weeks she would manage to replace the money she lost, establish new online income streams that would continue even after quarantine, and fortify her business against future downturns. In this episode, I interview Alexandra about what she did to make it happen. In This Episode How my client replaced 40% of her income after losing it due to the coronavirus quarantine How she was able to quickly launch three new successful streams of online income in just three weeks Download This Episode’s Framework 5 Steps to Quickly Launch New Streams of Income (FREE Video Training) Mentioned in This Episode * Alexandra’s Web Site

There are four essential elements for creating an online course in order to ensure it will be profitable and deliver results. Together, these four elements make up a framework I call The Online Course Design Canvas. In this episode, I outline this framework and give you examples for each element to help you outline your first (or next) online course. You can also apply this framework to design other types of offers and income streams based on your expertise. In This Episode How to identify exactly what online course to launch first (or next) 4 key things you must define in order to ensure your online course will be successful Download This Episode’s Framework Download Here Mentioned in This Episode * CBInsights study about the tops reasons why Startups fail  

In this episode: 1) how to clearly communicate your unique brand to the marketplace 2) how to market and sell successfully when your values don’t align with the popular messaging in your industry. Have you ever found yourself trying to communicate the essence of your business, in a clear and concise way? Maybe on your about page, or maybe when you’re on a podcast and somebody’s saying, “Hey, tell us a little bit about you.” Or, maybe when you get on stage, and you’re speaking and you want to be able to give a little concise elevator pitch, so to speak, about your business. Or, maybe at a networking event. There are so many times and places when we’re called upon to share what our business is about. In the last episode of Impact, we talked about the Magnetic Messaging Framework, which is the five-part framework that I created to help you uncover the most unique and compelling parts of your message and your brand. In this episode, we take those elements and make them practical for you to use by giving you templates for putting the pieces together. Today, the format of the show is a little different. You’re going to hear a live coaching call that I recorded, with permission. I want to make these concepts more practical by letting you listen to me helping somebody apply them to their business. In the call I’m going to share with you today, you’re going to hear me consulting Gillian Hood, a health coach. Gillian needed help getting her message to stand out in the very noisy and competitive dieting marketplace. To make things more interesting, she wanted to find a way to gain attention without talking about dieting, something that no longer aligns with her values and how she serves her clients. Download This Episode’s Framework Mentioned in This Episode * Healthier Outcomes – Gillian’s coaching business * The Magnetic Messaging Framework  

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message. There’s never been a better time to attract an audience and share your ideas with the world. But the Internet is a noisy place and it’s also getting harder every day to stand out if you don’t know how to properly create and communicate your personal brand.  In order to grow your impact and income, you have to communicate your message in a clear and compelling way that cuts through all of that noise. You need to create a brand that is so irresistible, that your intended audience can’t help but pay attention, share your message, and do business with you.  Perhaps you’ve struggled at times to convey the importance of your work. Perhaps you’ve had moments where it felt like your message fell flat and failed to resonate with the people you want to reach. Maybe you’ve found it difficult to gain the kind of critical mass that turns your message into a movement.  If so, then what I share in this episode is for you. It’s a five-part framework for clarifying what is most unique and powerful about your work so that you can make your personal brand irresistible. I call this framework the Magnet Messaging Framework.  Download This Episode’s Framework Mentioned in This Episode * Porter Novelli / CONE Purpose Study Further Resources * Purpose in Business Report by the Chartered Management Institute * The State of Debate on Purpose in Business by EY Beacon Institute * Impact Episode 2 – 4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Unique Genius