Brands On Brands On Brands
Summary: Welcome to Brands on Brands on Brands, the only place where entrepreneurs and marketing thought leaders come together to enlighten, to educate, and to inspire entrepreneurs across the globe to get started building better brands. Build a brand that matters today, so your business can thrive tomorrow. Brought to you by your host and personal marketing coach, Brandon Birkmeyer.
When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why he’s diving into the fascinating world of Masterminds. In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you’ll get out of his own upcoming Mastermind.
What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them.
Neal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. In this episode, Neal describes how working in Asia shaped his approach to marketing, argues that “organic” social media ads aren’t as effective as we think they are, and explains what entrepreneurs can take away from influencers.
Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth. In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale.
For the high 6-figure plus businesses out there getting started, $1K-$3K per month tends to be the initial advertising budget. In the grand scheme of advertising resources, that’s not a lot, but with smart spending and the right expertise you’ll find that this limited budget can pay dividends. In this episode, Brandon discusses five key ways you can optimize your monthly advertising resources so you can get the most bang for your buck and reach as many potential customers as possible.
Jenn Herman is an author, speaker, blogger and Instagram expert. As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. On her site, Jenn’s Trends, she examines how the web’s biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains how to put your profile on the forefront of everybody’s discovery feed, and how to boost your virtual footprint.
Brandon talks about his trip to the Thrive conference. Traditional nonprofit organizations do very important work, but they’re ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something even greater. In this episode, Brandon discusses the how and the why of a for-purpose business, relates his recent encounters with a couple of listeners, and explains how he’s using this show as a means to bring a little extra good into the world.
Brandon turned 40 this January, which has makes him contemplate his goals moving into the next 10 to 20 years of his life. To create real success, and on a faster timeline, it will be necessary to break from routine and take the road less traveled. In this episode, Brandon discusses the three “roads” available to you in the course of your professional career, outlines their upsides and downsides, and explains why the riskiest road might be the best choice for you.
Dr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and seven figure ventures. In this episode, Mark makes a case for why you should use virtual summits and explains why direct customer interaction is so essential for branding.
Talking points are required for any business conversation. These points make a case for what you’re selling as quickly and clearly as possible. If you use these talking points correctly, and with the right strategy, you can develop the relationship you’ve already built with your community even further. In this episode, Brandon relates the moment he realized he couldn’t simply ad lib the big choices and explains how you can steer the conversation through phone and email.
If you hope to develop your skills and eventually make a name for yourself, you’re going to have to do more than the bare minimum training that your job provides you. You are your own most precious resource, and you should invest in yourself like you would any other important asset. In this episode, Brandon explains why conferences are key for getting yourself out there, reveals how helpful writing regularly can be, and helps you get over your fear of networking. www.BrandsOnBrandsOnBrands.com
Marshal Gillen, aka Marshal LIVE, is an inspirational speaker, lifestyle entrepreneur and author. Marshal shares how he turned his mess into his message and now inspires others to turn unreachable goals into achievable realities. In this episode, Marshal reveals how his emotionally troubled upbringing shaped him, discusses the chance encounter that set him on the path to motivational speaking, how he built his personal brand, and explains why he believes selling is “dead.”
For this Freestyle Friday, Brandon airs his own professional grievances, reveals what about working gets him down, and lays out what he hopes his work can find a resolution for. Brandon discusses future guest, Mike Kim from the Brand You podcast and runs through an exercise he learned from Mike's content, answering these questions: What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve? Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
In this episode, hear how you can use live streaming and messenger bots to breathe life into your marketing and make it accessible to any curious customer. So listen, take notes, and get on top of these things now so you aren’t playing catch up in a few years. Brandon also explains how you can do more with less using a single live video, lays out how you can tag your way to success, and has some tips for how you can spice up boring old emails.
Chris Strub is the CEO of I Am Here, LLC, a social media consultant agency, and an expert on how to get your brand noticed, discussed and promoted. He is also the author of 50 States, 100 Days - The Book and the first person to livestream in all 50 United States, both of which allowed him to promote youth-centric nonprofit organizations across the country. Through his extensive experience with social media over the last decade, Chris knows what will and what will not get people talking about you.