Catalina - How does personalization work?
Summary: Personalization or Scale? Now you can have both. On average, shoppers ignore 99.3 percent of all products inside a store. Ensure that your brand is among the 1 percent that gets noticed—and purchased—with personalized digital media solutions from Catalina. We target consumers with the right behavior-based message when it’s most impactful, via the digital channel that’s most likely to reach them—mobile, online, and in the store. With the world’s largest shopper purchase history database driving all personalized media across our networks, we drive lift and loyalty for the world’s leading CPG brands and retailers. Catalina has influenced the preferences, purchases, and behavior of consumers by delivering the right message to the right audience in the right environment.
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- Artist: Catalina
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Podcasts:
What can a yogurt purchase teach CPG marketers about acquiring customers, building volume and accelerating purchase volume? In the first installment of this exciting podcast, learn about buyer science and customer acquisition with data scientists from Catalina marketing. The question isn’t just how to get consumers to notice and try your product, but how to turn them into loyal, repeat customers.
Every year there are 10,000+ new CPG products launched and within two years, 85% of them are gone because people don’t remember to buy them again. In a sea of choice, CPGs must fight to stay relevant with distracted shoppers. In this episode, we explore what it takes for CPG companies to differentiate themselves in a crowded marketplace and discuss the challenges of staying relevant in the mind of a distracted shopper.
Is there a science behind a beautiful relationship? In this episode from Catalina, we explore buyer science and dive into a consumer’s relationship with a brand - starting with the new-and-novel phase, where consumers try a new product; the comfortable, loyal phase, where consumers settle into their preferences; and eventually, the break-up phase, where consumers get curious about other brands.
