YAP - Young and Profiting

The internet and evolution of traditional products has given rise to a new discipline in marketing called 'growth hacking' or "growth hacker marketing." Products are no longer just physical things, they are software products like apps, platforms and podcasts that have the potential of spreading themselves and playing a role in their own adoption. Growth hackers understand this power of virality, and use a combination of marketing, analytics and engineering to acquire and engage users—with the ultimate goal of users becoming brand advocates themselves. A growth hacker is a creative rule breaker. They must continually think of new and innovative ways to drive growth. They are masters in things like social media, blogging, A/B testing, copy wiring, UI/UX, automation, email marketing, SEO and more. While this might sound similar to a digital marketer, the main difference is that digital marketing is focused on brand and positioning, while growth hacking is all about testing and perfecting different tactics and strategies to achieve one thing and one thing only—GROWTH! In this episode, Hala interviews Josh Fechter, CEO and founder of BAMF (Badass Marketers & Founders), a growth marketing agency and exclusive Facebook community with over 30,000 members. Josh is the former head of growth for several venture-backed companies who rose to fame this year on LinkedIn by starting a viral storytelling trend that broke the professional social media network's algorithm. Growth hacking is not just a 2018 buzz phrase. Tune in to learn how Josh overcame early career failures, unlocked growth hacking secrets, and became one of the top growth marketing influencers in the world. Download Josh's BAMF Bible here: https://www.producthunt.com/posts/bamf-bible-2018  Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Millennials are known to be the "always tired" generation. Everyone under the age of 40 seems to be exhausted. And for good reason— we're working longer hours, taking on second jobs and side hustles, dealing with more competitive environments, glued to screens and phones that zap our mental energy, caring for small children and the list of stressful triggers goes on and on. In fact, we millennials wear our lack of sleep as a badge of honor. And since sleep deprivation is linked to Alzheimer's, cardiovascular disease, stroke and diabetes, we have created a real health crisis for ourselves! To make matters worse, poor sleep impacts us mentally; it reduces our productivity, decreases collaboration, prevents us from making good decisions and even limits our capacity for empathy and humor. Needless to say, it's time we millenials unlocked the power of sleep! To do this, we've invited Dr. Daniel Gartenberg on the show, a leading sleep scientist who has dedicated the past 10 years helping people get a better night’s rest through his sleep coaching consultancy and innovative  apps. Tune in to learn the function of sleep, how much and how often we should sleep, tips to get better rest, the best ways to nap, why we dream and more. Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG @youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

What does your personal brand say about you? In today’s digital world, unless you have no social footprint at all, you have a personal brand— whether you like it or not. With 264 million people on social media, it might seem like an impossible task to stand out from the crowd. However, we can take control of our image by being intentional about everything we do online, and by creating content that represents who we are or the expertise we bring to the table. In this episode, Hala sits with Dr. Natalia Wiechowski, personal branding strategist, LinkedIn unicorn and leading edutainer, to help us take our personal brands to the next level. Learn how to become an influencer online, why being authentic is the new perfect and the importance of storytelling as a content creator. For more on Dr. Natalia Wiechowski visit her website at https://thinknatalia.com/. Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on Instagram: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Thinking about starting a side hustle or looking to side hustle harder? You’re not alone! Side hustles are becoming more and more popular—in fact, according to bankrate.com, more than half of millennials in the US report having a money-making side hustle. Technology has made it easier than ever to start your own business! In this episode, Hala explores the art of side hustles with Nick Loper, founder of the popular blog and podcast, Side Hustle Nation. Nick currently makes his living off 15 different income streams, and so he’s the perfect guy to give us practical advice on how to make some extra cash on top of our 9-to-5s. Stay tuned for tips on how to launch a side hustle, the most lucrative side hustles to start now and how to turn a side hustle into your main hustle. Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Do you have the right mindset to attract wealth? Many of us are not reaching our full financial potential because we are sending out all the wrong vibes. Whether its feelings of jealousy or anxiety, taking control of our emotions and setting intent are the first key steps to achieve our financial goals. In this episode, Hala chats with Bola Sokunbi, a money expert and CEO of Clever Girl Finance on why "knowing your why" is so important, the need for gratitude, and practical ways to take action with saving, budgeting and investing. Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

By popular demand, this bonus episode is dedicated to getting to know our host! The tables turn and Hala sits down with Dayne Kamela to get interviewed herself. Learn about Hala's failures and successes, including her early career at Hot97, leading a group of 50 female bloggers, and almost snagging her own show on MTV. She also talks about why she started YAP, and gives some hard hitting advice to everyone out there looking to start a side hustle. Enjoy!   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

In this episode, Hala speaks with Chase Hughes, a leading military and intelligence behavior expert, and author of “The Ellipsis Manual,” which is known to be the most comprehensive mind control guide out there. Tune in to gain a 101 understanding of behavior science, specifically non-verbal analysis, behavior profiling and the qualities of authority— which you'll come to find out is a very important thing. You'll leave the episode with easy to implement tactics you can use to increase influence in everyday life.   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

We think willpower sucks. It's just not enough to make good decisions and keep healthy habits in today's super distracting world. In Episode 7, Hala interviews Benjamin Hardy, organizational psychologist and author, on growing up and key topics from his impactful book "Willpower Doesn't Work." Ben explains how using willpower to force ourselves to behave in a certain way is a flawed strategy. He suggests the path to success is to create an enriched environment that promotes the behavior we want to take, and proactively remove destructive elements from our lives. Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com  

What would you sacrifice to reach your financial goals?  Would you limit the luxuries in your life, take on more risks or switch careers? In this episode, Hala interviews Dandan Zhu, a self-made millionaire and entrepreneur, on how she gained financial freedom before hitting 30. Listen to the show to hear Dandan's tips on saving habits, real estate investments, career choices and more.   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Hear best practices from the GOAT of productivity, David Allen, best-selling author and inventor of the famed Getting Things Done system. David’s framework helps you keep track of tasks, ideas and projects, and focuses on getting this type of information out of your head and into an external system. In this episode, Hala uncovers how to feel less bogged down by the never-ending list of things you have to do—allowing yourself to be engaged and super productive in the moment. Now, go get sh*t done!   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Level up your time management skills so you can do more of what you love! Have you ever wondered why some people manage to do it all, while others claim they are too busy to do XXX (fill in the blank with any excuse). The fact is, time is a great equalizer. We all have the same 24 hours a day and 168 hours a week. So, why do some people feel like they have less time than anyone else? In this episode, Hala interviews Laura Vanderkam, best-selling time management author and media personality, on being mindful of our time and how we can work towards spending our time better on the things that matter most to us. Enjoy!   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Master the crypto market. Part two of the "Internet of Value" provides a broader understanding of the cryptocurrency and blockchain landscape beyond just bitcoin. Did you know there are more than 1600 virtual currencies or alt coins that investors can choose from? And over two dozen of them hold a market cap that's over $1B! After you listen to this episode, you’ll understand how companies and people use crypto, why it’s valuable and key considerations to take when participating in the market. If you haven't checked out the first part of the episode, go back now and take a listen, especially if you're new to cryptocurrency―everything will make a lot more sense! This episode features Phillip Nunn, one of Europe's biggest crypto influencers, as well as severeal industry and research experts.   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Don't be scared of crypto! Part 1 of Episode 2 explores one of the most era defining discoveries of the past century― cryptocurrency. This new way of storing value has entered mainstream adoption and so we've got to understand it to make the right decisions for our future. Uncover the history of digital currency and Bitcoin, the basics of blochchain technology and the key fundamentals of cryptocurrency. You'll hear multiple perspectives, including crypto power influencer Phillip Nunn. After listening to this episode, you'll be able to carry a conversation about this hot topic and be more knowledgeable than 99% of people out there.   Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Being good at first impressions, and in general being a more likeable person, can help you profit in life, because you'll always benefit from having people on your side. This episode features Dr. Jack Schafer, former FBI agent & author of "The Like Switch," as well as Dorie Clark, author of "Stand Out," and Duke University professor.    Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP Want to connect with other YAP listeners? Join the YAP Society on Slack: http://bit.ly/yapsociety Follow YAP on IG @youngandprofiting and Twitter @YAP_Podcast Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com