The Marketing Insider: A Claritas Podcast

Executing campaigns across multiple channels and reaching customers and prospects when and where they’ll be the most receptive is a non-negotiable for today’s marketers. On this month's episode of The Marketing Insider: A Claritas Podcast we’re joined by a Claritas Project Manager, Maria Papadimas, who lays out best practices for delivering winning campaigns across all channels. We also welcome VCU Health’s Strategy and Marketing Manager, Keith Kaufelt, who is tasked with the challenging role of educator, advocate, and salesperson to a very polarized group of people. He shares the real-world experience he’s learned while navigating creating and executing multichannel campaigns during the biggest health crisis we’ve seen in our lifetime. Read the case study: https://claritas.com/case-studies/alltru-credit-union-achieves-an-average-123-return-on-monthly-retail-loan-goals/ Listen to the Using Segmentation To Win The Privacy Debate episode: https://claritas.com/claritas-podcast/using-segmentation-to-win-the-privacy-debate/ Connect with VCU Health: https://www.vcuhealth.org/ Connect with Keith Kaufelt: https://www.linkedin.com/in/keithkaufelt Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

80% of the U.S. population is using email at least once a month, so for marketers looking to acquire new customers, this channel has the potential to be one of the most successful – if you’re taking a smart and considered approach. On this month's episode of The Marketing Insider: A Claritas Podcast, Claritas’ VP of New Business Development, David McPhillips joins host Monique Ruiz to share tips on executing successful acquisition email campaigns. From how they differ from CRM campaigns to the success metrics you can expect to see in return and more, by the end of this episode you’ll feel more confident in your acquisition email campaign approach and know what to look for if you choose a partner to help execute on your behalf. Read the report: Ten Tips for Acquisition Email Success: https://claritas.com/resources/ten-tips-for-acquisition-email-success/ Read the blog: Incorporating Email Into Your 2021 Marketing Plan: https://claritas.com/attention-financial-marketers-heres-why-you-should-consider-incorporating-email-into-your-2021-marketing-plan-and-10-questions-you-should-ask-before-you-do/ Listen to the Real Ways to Really Increase Your ROI episode: https://open.spotify.com/episode/4q2Q4w9RqJcm8F9ietqKex Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Only a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success. Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/increase-your-marketing-roi-by-50/ Listen to the Identity Graphs: Fuel For Your Marketing Engine episode: https://open.spotify.com/episode/355L2vGJa5t4eMxf8P9Yre Connect with Barrington Media Group: https://barringtonmediagroup.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

After the financial strain 2020 put consumers in, banks and credit unions can’t afford to overlook opportunity segments “hiding” in plain sight – especially when they’re both digitally savvy and offer growth. Host Monique Ruiz discusses reaching the underserved and underbanked through hyperlocal community involvement with Claritas’ Catherine Spisszak and Coopera Consulting’s Victor Corro. Listen now for actionable advice, applicable across industries. Read about the 10 questions you should ask before incorporating email into your marketing plan: https://bit.ly/2ZmhUCe Listen to the Finance Industry Segmentation & Fair Lending episode: https://claritas.com/claritas-podcast/finance-industry-segmentation/ Download the Hispanic Financial Product Usage and Behaviors insights sheet: https://claritas.com/resources/hispanic-financial-insights/ Read Coopera Consulting’s Action Guide for Serving the Hispanic Market: https://www.cooperaconsulting.com/hispanic-expertise.cfm?ID=864C8570-1C23-D4F9-7429-276C09D27DD3 Connect with Coopera Consulting: https://www.cooperaconsulting.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The worlds of podcasting and streaming audio are constantly changing and innovating, especially in 2020 when there are more listeners than ever. How do marketers take advantage of this growing medium and ensure their ad dollars are working their hardest? In this month’s episode of The Marketing Insider: A Claritas Podcast, we delve deep into trends in streaming audio and podcast performance with experts Sergei Peysakhov, senior director of measurement and insights at Audacy, formerly known as Entercom, and Omer Jilani, Claritas’ vice president of sales. Download A Guide to Accurately Analyzing Campaign Conversion Rates: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Learn about Industry Trends in Streaming Audio & Podcast Performance: https://claritas.com/resources/industry-trends-in-streaming-audio-podcast-performance/ Read the Podcast Advertising Campaign Lift & Industry Benchmarks whitepaper: https://claritas.com/resources/podcast-advertising-campaign-lift-benchmarks-best-practices-report/ Listen to the Podcast Marketing & Measurement episode: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170?i=1000471551199 Download the Podcast Attribution Report: https://claritas.com/resources/reports-podcast-attribution/ Read the Podcast Listener whitepaper: https://claritas.com/resources/reports-white-paper-claritas-prx-market-enginuity-podcast-report/ Connect with Audacy: https://audacyinc.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

As the 2020 National Hispanic Heritage Month winds down, the Hispanic population in the United States has never been larger, more influential or had more purchasing power. In this episode of the Marketing Insider: A Claritas Podcast, Host Monique Ruiz talks with Claritas’ VP of Business Development David Mesas about the growing influence of Hispanics and their impact on companies’ bottom lines. Monique is also joined by Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce, who explains how segmentation data is helping Arizona businesses and government leaders gain insights around the needs of Hispanic students and entrepreneurs. Read the 2020 Hispanic Market Report: https://www.claritas.com/resources/2020-hispanic-market-report/ Listen to the Voter Trends episode: https://podcasts.apple.com/us/podcast/voter-trends-what-marketers-need-to-know-why-businesses/id1441029170?i=1000459962333 Unlock Customers with Prism Premier: https://claritas360.claritas.com/mybestsegments/# Connect with the Arizona Hispanic Chamber of Commerce: https://www.azhcc.com/ Read past Datos reports: https://www.azhcc.com/publications/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-marketing-insider-a-claritas-podcast/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment. Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/ Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm Learn more about Walton Isaacson: https://www.waltonisaacson.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

If you’re a marketer, reaching your target audiences while protecting consumer data and staying on the right side of evolving privacy laws is likely keeping you up at night. With consumers becoming increasingly nervous about how their data is being used, especially in the age of COVID-19, how do marketers identify their best customers while navigating privacy rules and regulations? This episode answers that question with the help of Claritas’ Chief Technology Officer and expert on consumer privacy, Al Gadbut. Host Monique Ruiz also talks with Steve Fuller of the Seattle Times about how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results. Learn about the retirement of third party cookies: https://www.claritas.com/cs-Nutrisystem.html More on how Claritas is helping the federal government combat coronavirus: https://www.wsj.com/articles/private-equity-backed-tech-companies-help-governments-combat-coronavirus-11587378600 Connect with Steve Fuller and the Seattle Times: https://mediasolutions.seattletimes.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Outside of the human health crisis, one of the most visible effects of COVID-19 has been on the retail industry, with brands forced into an overnight shift of their go-to-market strategy. This episode of The Why Behind The Buy is focused on strategies and tactics that will help retail brands survive the current environment and build a foundation for growth. Host Monique Ruiz talks with retail marketing experts David Lemley, Founder, President & Chief Strategist of Retail Voodoo, and Leroy Anthony, Claritas’ Vice President of Business Development, about how data is helping prepare for what comes next. Nutrisystem case study: https://www.claritas.com/cs-Nutrisystem.html Retail Voodoo: https://www.retail-voodoo.com/ Preview David Lemley’s book: https://www.retail-voodoo.com/book/ February episode – The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme: https://podcasts.apple.com/us/podcast/black-consumer-market-social-media-cultural-heritage/id1441029170?i=1000466065513 Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing. The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI Conversion Alliance: https://conversionalliance.com/ Tribune Publishing: www.tribpub.com Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel. Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV Market Enginuity: https://marketenginuity.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers. 2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44 The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

With less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care. Infographic – The Road to Election 2020: https://www2.claritas.com/Claritas_Voter_Series Blog Post – An Inside Look at Hispanic Businesses: https://www.claritas.com/blog/blog-inside-look-hispanic-businesses E-marketer Episode – Platforms’ Political Ad Positions: https://www.emarketer.com/content/podcast-major-social-platforms-take-stance-on-political-advertising?ecid=NL1001 Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Identity graphs are becoming a key component of the marketing and technology stack for enterprise brand marketers. Yet many are still unfamiliar with this new technology and are looking for more information. In this episode of The Why Behind The Buy, host Monique Ruiz interviews Barney Marvin, an identity graph expert, who explains the ins, outs, benefits and limitations of identity graphs. Monique also talks with Paul Rossetti about how one of the nation’s largest mobile carriers, Metro by T-Mobile, used an identity graph solution to uncover previously unidentifiable leads. Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do Blog Post – Six Questions to Ask Before Choosing an Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

The future of the U.S. is multicultural, and has been trending that way for years. In fact, since 2010, 92 percent of the population growth in the U.S. has emanated from Hispanic, African-American and Asian population groups. In this episode of the Why Behind The Buy, Monique talks with multicultural marketing expert Cesar Melgoza about effective multicultural marketing. She also talks with Sonia Cisneros, manager of the Pacific Northwest region for Novamex, a food and drink distributor that is out front in marketing to multicultural consumers in the CPG space. Download more podcast episodes: https://soundcloud.com/claritas_finds_customers Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0 Connect with Novamex: https://novamex.com