Maximize Your Social Influence with Neal Schaffer
Summary: Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.
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- Artist: Neal Schaffer
- Copyright: Copyright 2018 Windmills Marketing, LLC
Podcasts:
144: How to Do Influencer Marketing the Right Way in The Age of Influence
143: Fanocracy: The Next Evolution in Marketing?
142: How Even the Smallest of Businesses Can Leverage Influencer Marketing
141: How Can Marketers Stay Ahead in a Rapidly Changing Industry?
140: If You Want to Excel in Social Media Marketing, You Need to be an Active Consumer of Social Media
How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!
Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing it the right way? I could not think of a better person than friend and customer experience marketing expert Dan Gingiss to have on my podcast to answer these questions and more for my listeners. Dan takes us through the correct way to implement customer experience marketing.
SEO is a war that you need to wage to be seen in search engines. Let me guide you through a refreshingly new way of thinking about SEO and how to apply it to your previously published blog posts as well as new content you should be creating in the future.
Social media keeps changing. How do we keep track of the social media marketing trends? Today I interview an expert to help you answer all those questions about social media marketing trends: Matt Navarra, a social media consultant and former social media director for the The Next Web. In this interview I talk with Matt about what has happened to social media in the past 12 months and what’s next for the future with regards to social media marketing trends.
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social?
I recently keynoted social media enterprise platform company Falcon.io's Spark conference in Copenhagen, Denmark on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective on all things social media marketing. Listen in for his advice.
Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that influence is literally everywhere, on every social network and content medium, and those who influence include your followers, customers, partners, and even employees.
Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the global leaders in producing expert roundup blog posts.
On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and engagement.
What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in this interview with Eric Dahan, CEO of the leading influencer marketing technology company OpenInfluence.
