Choiceology with Dan Heath show

Choiceology with Dan Heath

Summary: What happens when intuition fails us? Listen in as Dan Heath shares stories of irrational decision making--from historical blunders to the kinds of everyday errors that could affect your future. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics, exposing the psychological traps that lead to expensive mistakes. Podcasts are for informational purposes only. This channel is not monitored by Charles Schwab. Please visit for contact options.


 It's Hard To Be Humble | File Type: audio/mpeg | Duration: 00:25:12

The Battle of Midway. Saltine crackers. Carnival games. What do these seemingly unrelated things have in common? Well, they’re connected by a common psychological trap—one that affects the way we all make decisions. In this first episode of Choiceology with Dan Heath, we reveal this bias and explain how it affects decisions, big and small. Jonathan Parshall tells the dramatic story of how it influenced the course of history during a World War II battle. A ridiculous cracker-eating contest demonstrates the pitfalls of this bias in real time. And Professor Don A. Moore explains the history and psychology behind the bias and offers advice on how to minimize its effects. (0218-8W73)

 Introducing Choiceology with Dan Heath | File Type: audio/mpeg | Duration: 00:02:28

You’re not as rational as you think. In this new podcast, bestselling author Dan Heath performs forensic analysis on decision making. You’ll hear real stories, learn from top experts, and witness informal experiments that demonstrate the mistakes we too often make. Subscribe for free today to get the first episode automatically when it launches February 12.


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