Marketing Forward Podcast
Summary: Seth and David have been in the marketing space for decades. David helps companies grow through strategy, innovation and product management. His experience, with both startups and multi-billion dollar companies, includes launching new products and marketing campaigns for Arm & Hammer, Oxiclean, Lysol and many other brands. Seth has helped countless small to mid-sized companies get found online through both Web design and Digital Marketing. He is a recovering journalist, but still writes for publications across the Web from time-to-time. This show is for anyone who wants to learn more about marketing from two seasoned veterans—and have some fun and laughs along the way!
Hey everyone and welcome to the Marketing Forward Podcast. I’m Seth Goldstein with Goldstein Media...and I’m David Birnbaum with Tasty Fish Marketing. Thank you so much for tuning it. Well it’s been a while. Thanks to all of you who have stuck with us and welcome to our new listeners. On this episode, we welcome Joe Monzo of Monzo Media Productions. Background on Joe Monzo Topics for show:Video for business and how to use it to grow your brand. How are businesses typically introduced to video. Different types of videosWhich ones to do on your own and which ones to get professionally done. Where to release the videos and how to go about it the right way. What are some of the best uses of videoWhich formats work best for video (i.e., website, facebook, etc.). What are some reasons some people still resist using video. The importance of knowing your strategy and audience for better results Well that’s our show folks. You can find Seth at GoldsteinMedia.com. You can find David at TastyFishMarketing.com. We’d like to give a quick shout out to our Web hosting sponsor Flywheel. They are a WordPress optimized hosting platform with superior customer service that goes the extra mile. Give them a spin by visiting this link: http://socl.bz/flywheel. Thanks for tuning in. We’d love to hear from you. Email us your thoughts, comments, or constructive critiques to email@example.com. Also please review our show on your podcast player/directory of choice. See you next month with another great episode!
Show Notes Intro: Welcome to the Marketing Forward Podcast! Today we have Seth Goldstein of Goldstein Media, David Birnbaum of Tasty Fish Marketing, and Ashley Owens of Ashley Assists! Well, it finally seems like Spring has sprung! The snow storms are behind, us and the weather is getting nicer. So let’s get started with today’s show! Topics: Networking Ways and places to network. It’s not always the way you thinkTraditional business card exchanges are just one way, if you do it right The stranger next to you may be the perfect person to network with...at a business meal, a cup of coffee or an evening cocktail Conferences can be a great place to network...or in the meeting hallway at a conference! On the train or plane...be aware of those around you while commuting and traveling Approach to networkingIt’s about quantity AND quality Think first about how you can help others! Be open to new types of connections, and don’t judge too quickly It’s so important to establish a meaningful rapport...before trying to establish a meaningful business connection Marketing There can be a lot of overlap with your marketing and networking activitiesScotch/Whiskey analogy...not all marketing is networking, and all not all marketing and networking is created equal A key is to know your objectives and strategy...well before going into your tactics! Some marketing tactics feel like networking; like social Media and word of mouth Others fall outside everyday networking tactics; like print, TV, and direct mail Based on your target, some activities--marketing and networking--will be highly efficient while others will fall shortImportant to consider the objective, and type of connection you’re trying to make Are you trying to build awareness, generate trial or repeat business Even the best offering will fail if marketed to an uninterested audience Plan your work and work your plan...with timely and effective follow up! Outro: So that’s our show! We’d love to hear from you! Email us at firstname.lastname@example.org, call us or text us at: (267) 406-0259, leave us a review on iTunes or your podcast directory of choice. If you have topics you’d like us to discuss please let us know. You can find out more about David and Tasty Fish Marketing at TastyFishMarketing.com You can find more about Ashley and Ashley Assists at AshleyAssists.com You can find more about Seth at GoldsteinMedia.com or on most social networks as Seth Goldstein. Thanks for listening and back to work we go!
Show Notes Intro: Happy April everyone! Welcome to the Marketing Forward Podcast! I’m Seth from Goldstein Media, with me is David Birnbaum of Tasty Fish Marketing, Ashley Owens of Ashley Assists! Can you believe it? Spring is finally here! Thank goodness March is gone. And what a crazy winter it was. Let’s get started. Topics: Ways to market and network your business in everyday activities. Examples include: Talking to neighbors while shoveling snow……Hopefully that’s over for this year, but you can talk to neighbors while doing yard work, planting or any other outdoor activities near your home! Commuting, at the bar, during dinner, grocery storepoint is, be aware of your surroundings or the people talking around you Waiting to pick up your kid at his/her/their activitiesIf you spend a lot of time waiting for your kids somewhere, start up a conversation with someone see but don’t typically speak with Speaking to fellow volunteers/members at organizationsYou have something in common already...since you’re volunteer or a member of the same organization Facebook and Cambridge Analytica… What it means for marketers. Other relevant opportunities, more in the social media space include:Getting an invitation on LinkedIn...do you really know the person? If not, try to schedule a time to speak with him/her People who “like” or “follow” your business facebook page Followers on Twitter or other platforms Outro: So that’s our show! We’d love to hear from you! Email us at email@example.com, call us or text us at: (267) 406-0259, leave us a review on iTunes or your podcast directory of choice. If you have topics you’d like us to discuss please let us know. You can find out more about David and Tasty Fish Marketing at http://tastyfishmarketing.com You can find more about Ashley and Ashley Assists at http://ashleyassists.com You can find more about Seth at GoldsteinMedia.com or on most social networks as Seth Goldstein. Okay everyone, back to work!
Show Notes Intro: Happy 2018 Everyone! Welcome to the Marketing Forward Podcast! I’m Seth from Goldstein Media, with me is David Birnbaum of Tasty Fish Marketing, Ashley Owens of Ashley Assists! Since this is the New Year, we thought we’d talk about how to get started on the right foot with your marketing and business networking. Topics: The beginning of the year is a great time to review 2017. What did you do right or wrong? What can be improved upon? What one thing do you wish you could do better this year? If you haven’t been out to some business events, start. Join a Chamber, check out a networking group like PowerMatch (full disclosure all three of us are members of PowerMatch and Ashley and I work for them). Go to a new networking event, there was a great event in Philadelphia at The Pyramid Club. In addition to meeting some great people, money paid to attend went to a great cause! Is this the year for a rebrand or a Website/online refresh? Outro: So that’s our show! We’d love to hear from you! Email us at firstname.lastname@example.org, call us or text us at: (267) 406-0259, leave us a review on iTunes or your podcast directory of choice. If you have topics you’d like us to discuss please let us know. You can find out more about David and Tasty Fish Marketing at http://tastyfishmarketing.com You can find more about Ashley and Ashley Assists at http://ashleyassists.com You can find more about Seth at GoldsteinMedia.com or on most social networks as Seth Goldstein/ Okay everyone, back to work! Let’s make 2018 rock!
We've changed our name. Instead of Tasty Fish Marketing Podcast, we're now the Marketing Forward Podcast. In addition, Dave, Seth, and Ashley decided to combine the Business Networking Tips Podcast and the Marketing Forward Podcast. So, welcome the networking goddess known as Ashley from Ashley Assists. As promised here's the link to sign up for Ashley's weekly newsletter (scroll to the bottom of the page to sign up) and Seth's monthly News You Can Use newsletter. Also, here’s the link to visit David at Tasty Fish Marketing. Happy Holidays and Happy New Year from our families to yours!
In this episode David and Seth talk with Bob Taraschi, the Founder of Milestone Ideas, about finding your target customers—and learning from them to improve your products. Bob is an artist, comedy writer, professional facilitator and author. Bob has served the needs of over half of the Fortune 500, and is credited with strategic roles in over 90 new product introductions. He has helped organizations, including Procter & Gamble, manage the process of innovation, strategy and tactics. At Milestone Ideas, Bob helps companies foster the type of creativity and planning that fuels growth. He understands the forces that swirl around brands to make them interesting, surprising and unique.
We’ve made it past episode 1. Today, David and I want to address a topic that we need to discuss before we dive deeper into the podcast. Why do you need marketing? What exactly is marketing? I guess we should start out with how we each define marketing is and why it matters to your business. We’re going to do our best to keep it to 30 minutes, because both of us could talk about this topic forever! David explains what marketing is. Holistic view Big picture...use fishing analogy Who needs it...small businesses and large businesses? Why is it so important...Planning purposes, goal setting/metrics, staying in-touch with your current and targeted customers What else do they want/need? Are you still interested in continuing to engage with them? Is marketing and sales the same thing? Seth explains how digital impacts traditional marketing and what it entails Big picture Who needs it Why Why is digital marketing so hard to understand? How does digital marketing help the bottom line? Return on Investment Why is social media marketing so hard to prove ROI. Likes, Followers - Myth. About… Return on Relationship Return on Engagement Shares, Communication with followers (Et al.) You can find David online at BirnbaumConsulting.com and you can find Seth online at GoldsteinMedia.com. We want to hear from you. Email us at email@example.com or call us at (267) 406-0595! Also be sure to subscribe as well, go to TastyFishMarketingPodcast.com.
Hello! Welcome to the inaugural episode of the Tasty Fish Marketing Podcast. A podcast about all things marketing from people who live it. I’m Seth Goldstein of Goldstein Media, with me is my co-host David Birnbaum of Birnbaum Consulting. This being our first episode, so we figured we’d cover the basics: How we got into marketing. What we want to do with the podcast. Our goals for you, our audience. What it’s like running independent firms vs. working for larger firms. We’ve done both. Some topics and ideas we want to discuss on the show. What to expect from the podcast and Seth and David. That’s our show. The first episode is in the bag. You can find David online at BirnbaumConsulting.com and you can find Seth online at GoldsteinMedia.com. We want to hear from you. Email us at firstname.lastname@example.org! Also be sure to subscribe as well, go to TastyFishMarketing.com.