Specialty Coffee Association Podcast

In this special episode of the SCA Podcast, we’re going to be listening to the audio of an interactive webinar we hosted last week on the SCA’s response to the coffee price crisis and the forthcoming report with recommendations for the coffee industry. Kim Elena Ionescu, SCA’s Chief Sustainability Officer, and Ellie Hudson, Director of Strategy and Steering for Advocacy, hosted the webinar, recorded live on August 19th. Kim Elena and Ellie covered the research that SCA staff and volunteers have been doing in preparation for the report— including risk assessments and convenings of coffee professionals and experts that have taken place over the past 8 months. They took questions from attendees and invited everyone to get involved in the peer-review process for the forthcoming report. Related Links - Get involved in the peer review process for the SCA's coffee price crisis report by sending us an email: pricecrisis@sca.coffee - Watch the video of the webinar on SCA News: https://scanews.coffee/2019/08/14/coffee-price-crisis-webinar-mid-year-update-on-the-scas-response/ - Download the webinar slides and reference documents here: https://www.dropbox.com/sh/48nrakpm05evove/AAB_2s6dSqg8C1ZkDW3d_N7qa?dl=0 Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY

Today, we’re very happy to present the second episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn’t the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Through the story of McDonald’s’ dedication to achieving full sustainability in their business’s coffee value chain, Michelle Johnson challenges and explores our ideas of what sustainability in coffee means—and who is truly setting the bar for creating a future for the industry. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/66/reco-podcast-michelle-johnson-on-an-exploration-of-a-sustainable-value-chain-s3-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/PU8a25hDN7 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 2:15 The specialty coffee industry has an us-vs-them mentality with commodity coffee and a humanitarian angle in our marketing 5:15 The story of McCafe and its journey with its sustainability initiative, SIP 11:50 Specialty coffee should applaud what McDonald’s is doing, and there is space for collaboration between the two 14:30 Outro

Today, we’re very happy to present the first episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn’t the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? Published every four years, the Coffee Barometer highlights emerging trends and provides a critical look at progress made by the coffee sector on sustainability. Researched and written by a consortium of organizations that specialize in sustainability, including Solidaridad, Hivos, Conservation International, Oxfam Belgium, and COSA, the 2018 report paints a startling picture of today’s coffee sector. Listen and learn as Andrea Olivar, International Programme Manager at Solidaridad, shares some of the highlights of the 2018 report. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/65/reco-podcast-andrea-olivar-on-the-coffee-barometer-and-its-relevance-to-the-specialty-sector-s3-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/ComDtKdczH8 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:30 The coffee market is consolidating, and this creates downward pressure on trading that affects producers. Also, many sustainability standards are either dropped or frozen as companies merge. 8:15 Coffee production is also being consolidated into fewer and fewer countries. 12:15 Less than 1% of the total value generated annually in the coffee industry is invested in sustainability. 16:00 The coffee sector is collaborating more to address issues of sustainability.

Today, we’re very happy to present the fifth episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. In today’s episode, speaker David Browning looks into some of the important empirical underpinnings of the coffee industry: How many coffee farms are there? How many of the world’s farmers are smallholders? How valuable is the coffee industry? Sharing results from robust statistical research conducted by Enveritas across 20 countries, David looks anew at coffee industry facts as we know them. Special Thanks to Toddy This episode of the Re:co Podcast is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates that are ready to serve and enjoy. Learn more about Toddy at toddycafe.com. Toddy: Cold brewed, simply better. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/64/reco-podcast-david-browning-on-using-technology-to-help-smallholder-farmers-s2-ep-5/ - Watch the full Re:co video on YouTube: https://youtu.be/0XY9R1MqT9Y - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents: 2:30 There is no reputable study that has counted the number of coffee farms in the world 5:15 David’s details his research methodology for getting an accurate number 9:30 The results of David’s study, revealing there are likely 12.5 million coffee farms, of which two-thirds are smallholders. 11:00 Why it’s important to have accurate data to resolve issues in the coffee world. 18:50 It’s important to challenge coffee’s status quo because history will probably judge you harshly for working in an industry that causes suffering

Today, we’re very happy to present the fourth episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Almost everywhere we go, we find that coffee farmers are shouldering all the risk in coffee production because there is little information on the best varieties and agricultural practices, no access to the right plants, or not enough knowledge on how to prepare for the next drought or epidemic. Because of these seemingly simple barriers, many farmers that could be profitable aren't. World Coffee Research, together with dozens of partners, is building an unprecedented network of global on-farm trials to discover which varieties and agricultural practices are most profitable for coffee producers around the world. The Global Coffee Monitoring Program addresses one of the most important decisions farmers make: Which plants and practices are right for my farm? For my climate? For my buyers? Here, World Coffee Research’s Danielle Knueppel, joined by Enrique Magaña, explores the platform's aim to use rigorous, on-farm science to create a global data set that addresses the profitability of coffee farming from the ground up. Specialty Thanks to Toddy This episode of the Re:co Podcast is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates that are ready to serve and enjoy. Learn more about Toddy at toddycafe.com. Toddy: Cold brewed, simply better. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/63/reco-podcast-danielle-kneuppel-and-enrique-magana-on-profitability-from-the-ground-up-s2-ep-4/ - Watch the full Re:co video on YouTube: https://youtu.be/78fdKN78l-0 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:50 Enrique Magaña, an El Salvador coffee producer, on the challenges his farm is facing in a time of low prices 7:30 Danielle Knueppel on why current Arabica crops are not offering farmers a sustainable or reliable income and farmers are moving away from arabica production. 9:30 An explanation of the Global Coffee Monitoring Program and how it works. The trial data will monitor and track weather patterns and pest spread globally, which growing variables affects cup quality and farmer profitability. 20:30 The program’s next steps 22:30 Outro

Hoy les presentamos un episodio especial por ser completamente en Español. Este es el tercer episodio de la sesión titulada “Costos de producción y rentabilidad para los productores de café”, grabado en vivo este pasado mes de abril. En nuestra industria, sabemos que para que el café de especialidad se pueda producir de manera sostenible, tanto los compradores como los productores de café deben entender los costos y todo lo que se requiere en la producción, por lo que convocamos a expertos para postular esta pregunta: ¿Sabemos realmente cuánto cuesta el café de especialidad? ¿Qué papel desempeñan las cooperativas en el sector del café de especialidad? En este episodio, Merling Preza, quien tomó parte en la fundacion de PRODECOOP en el año 1993 y que ahora se desempeña como su Director General, habla con Kim Elena Ionescu, Directora de Sostenibilidad de la SCA, sobre la experiencia de los agricultores en Estelí, Nicaragua y las áreas circundantes durante la crisis de precios de la decada del 2000 y durante la crisis actual. Este episodio del Podcast es patrocinado por Toddy Cold Brew. Durante más de 50 años, los sistemas cold brew de la marca Toddy han encantado a los baristas, a los críticos de la comida y a los amantes del buen cafe frio. Al extraer todos los sabores naturales y deliciosos del café y el té, los sistemas de cold brew de Toddy convierten a tus cafes y tes favoritos en concentrados de cold brew, listos para servir y disfrutar. Visita toddycafe.com para conocer más sobre Toddy. Toddy: cold brew, simplemente mejor. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/62-spanish/reco-podcast-merling-preza-on-the-role-of-cooperatives-s2-ep-3-spanish/ - Watch the full Re:co video on YouTube: https://youtu.be/2NFMdtIDC0k - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Tabla de contenido 0:00 Introducción 2:30 Qué es Prodecoop y su visión. 6:30 ¿Cómo se compara la crisis de hoy con la que sobrevivió Prodecoop en 2001? 11:15 ¿Qué valor trae comprar de una cooperativa? 15:00 ¿Qué necesitan los productores de café en este momento? 18:00 ¿De qué manera el hecho de hablar sobre este tema en público tiene un impacto personal sobre Merling? 20:45 Outro

Today, we’re very happy to present the third episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. What role do cooperatives play in the resilience of the specialty coffee sector? Merling Preza, who was one of the founders of PRODECOOP in1993 and now serves as its General Manager, reflects on the experience of farmers in Estelí, Nicaragua, and the surrounding areas during the current price crisis, the crisis of the early 2000s, and the years in between. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/62/reco-podcast-merling-preza-on-the-role-of-cooperatives-s2-ep-3/ - Watch the full Re:co video on YouTube: https://youtu.be/2NFMdtIDC0k - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:15 What is Prodecoop and its vision 6:15 How does today’s crisis compare to the one Prodecoop survived in 2001? 11:00 What is the value buying from a cooperative? 14:15 What do coffee producers need in this moment? 16:45 How talking about this issue continuously in public forums impacts Merling personally 19:45 Outro

Today, we’re very happy to present the second episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. In today’s episode, Chad Treweck moderates a panel featuring Réne León Gómez, Herbert Peñalosa, Peter Dupont, and Michelle Bhattacharyya on the subject of farmer profitability. Beginning with the socio-economic impacts of lasting low coffee prices, the panel focuses on the further impacts of weakened and underutilized coffee processing infrastructure. Leaders--one producer and one roaster/retailer--tell of their own actions as businesses that drive toward positive change in spite of dominating free market forces that keep values for coffee low. Together, they conclude with an example of how the banana industry was able to feel safer engaging in critical dialogue that includes the entire value chain to address its challenges--which are parallel to our own in coffee. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/61/reco-podcast-panel-discussion-alarms-and-leadership-towards-change-s2-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/GhOR0LNSgnU - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 3:00 Introduction by Chad Trewick 6:00 René León Gómez of PROMOCAFE presents numbers showing vast economic inequalities between companies in coffee consuming countries and producers in coffee-producing countries. Despite all the wealth generation in coffee consuming countries, this low period of low prices are making coffee production unsustainable for coffee producers. 13:00 Herbert Peñalosa on how LaREB helps give producers better margin by taking out many middlemen by each side, roasters and producers, working smarter and taking on more responsibilities. 26:45 Peter DuPont of how Coffee Collective communicates to their consumers the prices they pay to their coffee producers. 36:30 Michelle Bhattacharyya on her experience with the World Banana Forum experience and how focusing on the living wage helped protect the banana sector from anti-trust laws. 47:00 Outro

Today, we’re very happy to present the first episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? SCA Lead Scholar Taya Brown worked with several communities of smallholder coffee farmers in Yepocapa, Guatemala to better understand the obstacles they face in uptake of new technologies. Profitability was found to be the main constraint, affecting nearly all aspects of production, sale, and innovation. Addressing low profitability, however, isn’t as straightforward as one might think. To gain true autonomy, farmers need more than just higher prices - they need to better understand how their own field, harvest, and post-harvest management affects their coffee’s quality, value, and potential to reach higher paying markets. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/60/reco-podcast-taya-brown-on-supporting-smallholder-entry-into-the-specialty-coffee-market-s2-ep-1/ - Watch the full Re:co video on YouTube: https://www.youtube.com/watch?v=iw8HvtQRTMs - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:20 Smallholder farmers are not profitable and are leaving the coffee business 5:15 Smallholder farmers have a lack of resources and that translates to a lack of confidence, which requires motivation, support and education to solve. 11:30 Introducing ECA Montellano, a Guatemalan cooperative, explaining in their own words their hopes for the future, what motivates them and what support and education they need from the specialty community. 20:45 Outro

Today, we’re very happy to present the fourth and final episode of “Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to understand the functions and challenges of the coffee system responsible for the volatile shifts in the coffee market. If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Despite the best efforts of industry actors and producing-country governments over the past decades, the coffee sector continues to suffer from recurring crises that affect the livelihoods of millions of smallholder producers. Why are our solutions not working as intended? In today’s episode, Dr. Janina Grabs of the University of Munster and visiting researcher at Yale University, argues that there is a need to closely consider the scale at which different initiatives may create positive change. In particular, scaling up initiatives that are based on differentiation, or on productivity increases, is likely to have counterproductive results unless carefully managed. In addition to such solutions that may work well in niche markets or local settings, there is a need to fundamentally reconsider the systemic problems of the sector, such as the cyclical volatility of the free market system, and rethink the possibility of systemic solutions. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/59/reco-podcast-dr-janina-grabs-on-overcoming-the-single-exit-fallacy-s1-ep-4/ - Watch the full Re:co video on YouTube: https://www.youtube.com/watch?v=0RUb_SlxuzQ - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:40 The more coffee producers across the world try to differentiate themselves by growing higher quality coffees, the less money they will all ultimately make. 5:00 Coffee producers respond to high prices by planting coffee, fuelling long price troughs. There has also been a downward trend in inflation-adjusted coffee prices over the last 50 years while costs have risen. 8:30 The promise and shortfalls of private sustainability standards 13:00 How specialty coffee can avoid the "burning theater" trap by targeting under-privileged producer groups and offering sustainable and transparent prices for larger quantities of coffee 16:00 We need an honest conversation on the scalability of a model built on diversification, for both environmental and economic reasons. 20:50 Outro

Today, we’re very happy to present the third episode of “Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to understand the functions and challenges of the coffee system responsible for the volatile shifts in the coffee market. If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. There is a lot of discussion about coffee markets these days, and a desire to discuss both the micro- and macro-economic implications. However, antitrust laws impose significant liability for impermissible agreements on prices, boycotts, or allocations of markets. Today’s speaker, Jeff Glassie, is an attorney for trade and professional membership associations, which have to regularly deal with the antitrust laws. In today’s episode, he addresses legal concepts to help guide actions and conversations that are important for the industry with the goal of avoiding illegal conduct and ensuring pro-competitive action. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/58/reco-podcast-jeff-glassie-on-prices-and-antitrust-law-wheres-the-line-s1-ep-3/ - Watch the full Re:co video on YouTube: https://youtu.be/CXWJcgLpkVE - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY 0:00 Introduction 2:20 The US has anti-trust laws to protect the free market system. 8:30 Groups of businesses can potentially violate anti-trust laws in three main ways: price fixing, boycotting other businesses and allocating markets between themselves. 12:20 How do you define an anti-trust violating agreement from a legal perspective? 17:15 Ways the specialty coffee industry can handle the conversation around prices without violating anti-trust laws 21:00 Outro

Today, we’re very happy to present the second episode of the “Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to understand the functions and challenges of the coffee system responsible for the volatile shifts in the coffee market. If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. On this episode of the Re:co Podcast, we are pleased to welcome Vanusia Nogueira, Executive Director of the Brazilian Specialty Coffee Association, who explains the motivations behind the first World Coffee Producers Forum event, the organization of the Forum’s committee, and what they’ve achieved over the past 18 months of work. She also sets expectations for their next event, happening July 10-11 in Campinas, Brazil, and for the future. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/57/reco-podcast-vanusia-noguiera-on-the-world-coffee-producers-forum-what-to-expect-s1-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/pBA8gb1RKJU - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:15 Producers need a fair price to be economically sustainable, which then permits them to be socially and environmentally responsible. However, roasters want their coffee to have a high cup quality, be socially and environmentally sustainable but want to pay the lowest amount they can 10:00 Producers continue investing in technology, education, and quality. But the price is unsustainably low. Even trade shows disadvantage coffee producers because they’re created by consuming countries with agendas driven by consuming countries. 12:45 Producing groups started the World Coffee Producers Forum to fix this imbalance. The Forum’s Committee aims to bring industry actors togethers as collaborators, find ways to increase coffee consumption and create a neutral study about the economic sustainability of the coffee producing sector. 18:00 The second World Coffee Producers Forum is taking place in July 2019 in Brazil. Coffee producers will be looking for alternatives to offer dignity to everybody who works from seed to cup. 20:00 Outro

In his opening remarks at this year’s Re:co Symposium, Executive Director Emeritus Ric Rhinehart set the stage for two days of learning, collaborating, and acting to address the coffee price crisis with his “dire warning speech.” This talk has been a fixture at the event for the past ten years. Unfortunately, many of the things Ric has brought to our attention in the past are now happening and - to make matters worse - many of the systemic problems we face (climate change, market consolidation) haven’t gone away yet, either. But there is hope! As he works through all of the challenges facing our industry, Ric also begins to introduce some of the individuals and ideas that took to the stage at Re:co this past April and that you'll hear in the coming weeks. Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/56/reco-podcast-ric-rhinehart-on-coffee-in-crisis-a-call-and-response-s1-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/uwDkW9RhoO0 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:20 The coffee price is prone by severe booms and busts driven by misaligned fundamentals 10:00 Coffee is in a bust crisis today 14:40 Climate change is real and getting worse, production has consolidated in Brazil and Vietnam (partly because they are so efficient) and there is now an oversupply of coffee 25:10 Specialty coffee is a quality, differentiated product that can garner a premium to help producers out of this boom and bust cycle Suggestions for what coffee buyers can do to help 32:00 Changing the conversation between buyers and producers from a buyer-driven monologue to an equal dialogue. 36:00 Roasters switching from a Buyers Option Fixed Contract to a Sellers Option Fixed Contract 37:30 Align price and value 38:30 Baby boomers are leaving the coffee-drinking market; Millennials are becoming the majority and have a wider set of values to which roasters need to cater 40:30 What the SCA is doing to confront the problem of low prices 43:00 Outro

Today, we’re very happy to present the second episode of the “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. We are pleased to welcome Peter Roberts, Professor of Organization and Management at Emory University and Academic Director of Social Enterprise at Goizueta. Producers of specialty coffees face serious questions about whether and how the market values their products. These questions are symptoms of long-term, structural problems rooted in inequality and information asymmetry. For the specialty coffee industry to survive, these questions need to be answered. In this episode, “Empowering Specialty to Look Beyond the ‘C’,” Peter introduces The Specialty Coffee Transaction Guide, which relies on an expanding group of roasters, importers, exporters, and others who donate contract data covering specialty coffee transactions from recent harvests. Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links: - Read a full transcript on SCA News: https://www.scanews.coffee/podcast/55/reco-podcast-peter-roberts-on-empowering-specialty-coffee-to-look-beyond-the-c/ - Read more about our 2019 speakers: https://www.recosymposium.org/2019/speakers Table of Contents 3:10 The story behind how Peter came to realize Central American coffee producers were not earning sustainable prices for their coffees 8:25 Specialty coffee needs a pricing benchmark for paying coffee producers, but it can’t be the C price. 11:55 Why the American Blue Book for comparing used cars prices is a good model for comparing specialty coffee premiums paid to farmers 20:15 Future considerations once the specialty coffee industry has this pricing data

Today, we’re very happy to present the first episode of “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. How does a living thing get to be the way it is? How does a coffee come to taste the way it tastes? How does the plant's blueprint for what's possible—its genetics—interact with complex and changing environments to produce flavor in the cup? In today’s episode, Hanna Neuschwander, Director of Communications at World Coffee Research, describes a major global trial underway designed to help us understand how coffee genetics interact with the environment, and a new study that will let us see how these things impact coffee flavor and chemistry. You'll also hear an exciting announcement by SCA's Chief Research Officer, Peter Guiliano, which ties into the big question this episode explores: How can we harness scientific understanding to “make coffee better” and open up new avenues for farmer profitability? Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/54/reco-podcast-hanna-neuschwander-on-unlocking-coffees-flavor-code-s5-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/XDeqekdV6-A - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents  0:00 Introduction Peter Giuliano Introduces the Coffee Science Foundation 3:00 The story of how scientific research in mushrooms and communication with the mushroom industry led to increased demand for mushrooms 9:00 Why the specialty coffee industry needs the Coffee Science Foundation 12:00 How the Coffee Science Foundation will function and what it needs from the specialty coffee industry Hannah Neuschwander on Coffee Flavor 15:45 An explanation of Genetics-by-Environment Interaction (GEI): How the genetic potential of a coffee bean is expressed in its environment and why it matters 21:30 How does GEI interaction affect cup quality? 26:50 Explaining the global GEI trial to get this data 31:30 How the trial will measure flavor differences by measuring volatile organic compounds and by using WCR’s sensory lexicon 34:15 How this trial and the academic research will be coordinated across the world 39:00 Outro