Tasty Fish Marketing Podcast
Summary: Seth and David have been in the marketing space for decades. David has launched marketing campaigns, which include Arm & Hammer, OxyClean and many more. Seth has helped countless small to mid-sized companies get found online through both Web design and Digital Marketing. Combined, Seth and David have more than 50 years combined experience. This show is for anyone who wants to learn more about marketing and learn from two seasoned veterans.
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- Artist: Seth Goldstein & David Birnbaum
- Copyright: Copyright 2017 by Seth Goldstein & David Birnbaum
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We’ve made it past episode 1. Today, David and I want to address a topic that we need to discuss before we dive deeper into the podcast. Why do you need marketing? What exactly is marketing? I guess we should start out with how we each define marketing is and why it matters to your business. We’re going to do our best to keep it to 30 minutes, because both of us could talk about this topic forever! David explains what marketing is. Holistic view Big picture...use fishing analogy Who needs it...small businesses and large businesses? Why is it so important...Planning purposes, goal setting/metrics, staying in-touch with your current and targeted customers What else do they want/need? Are you still interested in continuing to engage with them? Is marketing and sales the same thing? Seth explains how digital impacts traditional marketing and what it entails Big picture Who needs it Why Why is digital marketing so hard to understand? How does digital marketing help the bottom line? Return on Investment Why is social media marketing so hard to prove ROI. Likes, Followers - Myth. About… Return on Relationship Return on Engagement Shares, Communication with followers (Et al.) You can find David online at BirnbaumConsulting.com and you can find Seth online at GoldsteinMedia.com. We want to hear from you. Email us at podcast@tastyfishmarketing.com or call us at (267) 406-0595! Also be sure to subscribe as well, go to TastyFishMarketingPodcast.com.
Hello! Welcome to the inaugural episode of the Tasty Fish Marketing Podcast. A podcast about all things marketing from people who live it. I’m Seth Goldstein of Goldstein Media, with me is my co-host David Birnbaum of Birnbaum Consulting. This being our first episode, so we figured we’d cover the basics: How we got into marketing. What we want to do with the podcast. Our goals for you, our audience. What it’s like running independent firms vs. working for larger firms. We’ve done both. Some topics and ideas we want to discuss on the show. What to expect from the podcast and Seth and David. That’s our show. The first episode is in the bag. You can find David online at BirnbaumConsulting.com and you can find Seth online at GoldsteinMedia.com. We want to hear from you. Email us at podcast@tastyfishmarketing.com! Also be sure to subscribe as well, go to TastyFishMarketing.com.
Hello All! This quick episode (#0) is to get our show submitted to iTunes. Tune back next week for our inaugural show. -Seth Co-Host
