Badass Creatives: marketing and business advice for creative entrepreneurs show

Badass Creatives: marketing and business advice for creative entrepreneurs

Summary: Do you believe that art, creativity, innovation, and kindness can change the world? If you answered “Heck yeah!” then this is the podcast for you. Badass Creatives is hosted by Mallory Whitfield and features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. Based in New Orleans, Mallory is an artist, speaker, and author of How to Make Money at Craft Shows. By day, she works in digital marketing, specializing in SEO (search engine optimization), social media, and content marketing. For more information and show notes, visit BadassCreatives.com

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Podcasts:

 037: From Idea Person to Lash-Making Maven {Ingrid Victoria Ruth Anderson} | File Type: audio/mpeg | Duration: 38:50

Ingrid Victoria Ruth Anderson of Chimera Lashes is a lash designer, makeup artist, and self-proclaimed “idea person” who realized she needed to focus on just one of her ideas in order to make a big impact. Before turning to lashes, she previously created a number of different handmade products including Panties with a Pocket and The Crocheted Beard. In this episode, we also talk about finding a business partner to help balance the business side of things with the more creative aspects of running a busin

 036: Legal Basics for Creative Business Owners {Wesley Henderson} | File Type: audio/mpeg | Duration: 01:07:37

Wesley Henderson is an “entrepreneur’s lawyer” based in Charleston, South Carolina. In this episode, we talk about the legal basics of starting a new small business, such as forming a legal business entity like an LLC, as well as the basic kinds of contracts a small business might need to protect themselves. We also talk about some intellectual property basics, such as trademarks and fair use, as they pertain to artists and creatives.

 035: Art Licensing, Developing a Cohesive Brand, and Taking Risks {Jeanetta Gonzales} | File Type: audio/mpeg | Duration: 39:50

Jeanetta Gonzales is a Los Angeles-based artist, illustrator, surface pattern designer, coach and brand consultant for artists. In this episode, we talk about art licensing and Jeanetta shares her advice for developing a cohesive and authentic brand. She also shares how she made the leap from a day job with Mattel designing packaging for Barbie to working on her own.

 034: Make Time for What Matters Most {Alexandra Franzen} | File Type: audio/mpeg | Duration: 32:06

Alexandra Franzen is a writer, consultant, and entrepreneur based in Portland, OR. While Alexandra has a significant online following of her articles and email newsletter, she no longer uses any form of social media. We talk about what led her to make that choice and how she runs a thriving business without being on social media. We also talk about scheduling “life” first, the importance and joy of tiny projects, and how to say “no” in a thoughtful, helpful way that can leave the other person better

 033: Do The Thing You Wanna Do {Midori Tajiri-Byrd} | File Type: audio/mpeg | Duration: 44:52

Midori Tajiri-Byrd is a master at juggling multiple creative pursuits. As a descendant of Japanese samurai, she grew up in a family of artists and attended the School of the Art Institute of Chicago. These days, she makes her living as a professional makeup artist and she performs drag as LibeRaunchy the BeauxQueen. I met Midori while we were doing Cycle 2 of the New Orleans Drag Workshop in 2014. We recorded this episode in her art studio, where we were joined by local photographer Jason Kruppa.

 032: Becoming A Children’s Book Illustrator {Tarsila Krüse} | File Type: audio/mpeg | Duration: 28:58

Tarsila Krüse is an award-winning children's book illustrator living in Dublin, Ireland. Originally from Brazil, she got her start designing souvenirs after moving to Ireland 11 years ago. In this episode, she shares her creative process, how she transitioned to illustrating children’s books, and what it’s like to work with publishers.

 031: Creating A Business-Minded Music Career {Robin Barnes} | File Type: audio/mpeg | Duration: 51:20

Robin Barnes, aka the “Songbird of New Orleans” grew up in a musical family and now sees herself as a cultural ambassador of New Orleans. In this episode, she shares how her background in business helped her to create a successful career in music, and how a life-changing health scare inspired her to start her second business, Move Ya Brass, a cardio fitness training program.

 030: Brick and Mortar Retail and Business Partnerships {Dynamo} | File Type: audio/mpeg | Duration: 51:00

Dynamo is a sexual health and wellness focused romantic boutique based in New Orleans. On this episode, I chat with co-owners Hope Kodman Von Starnes and Nico Darling about business partnerships and the hurdles they overcame to open up a brick and mortar retail boutique, including using crowdfunding via IndieGoGo to fund the renovation of their building.

 029: Setting Goals and Taking Action {Monique Malcolm} | File Type: audio/mpeg | Duration: 37:42

Monique Malcolm is the host of the Pimp Your Brilliance podcast and creator of the Visionary Journal, a goal setting system & planner. We talk about how she went from fashion blogger to t-shirt designer to goal setting guru. Monique walks us through the process of taking a physical product from idea to first iteration to manufactured product, including her successful Kickstarter campaign. We also talk about setting goals and creating systems for productivity and time management.

 028: Deliberate Creativity and Embracing Vulnerability {Beth Miller} | File Type: audio/mpeg | Duration: 40:46

Beth Miller is the Executive Director of the Creative Education Foundation, a non-profit which produces CPSI, the world’s longest-running creativity conference. We talk about deliberate creativity, embracing vulnerability, and how a paper Beth wrote as an undergraduate has been adapted into a play.

 027: Surface Design and Teaching Art Online {Juliet Meeks} | File Type: audio/mpeg | Duration: 34:38

Juliet Meeks is a full time artist and surface designer whose work has been featured on products from Birchbox. We talk about how she prepared to quit her day job as a graphic designer, how she got started printing her designs on fabrics, and how she makes extra money by teaching online classes via Skillshare.

 026: Steal This Idea and Open Source Creativity {Gary Hirsch} | File Type: audio/mpeg | Duration: 38:28

Gary Hirsch uses visual art and improv theatre to help communities and businesses be more creative. In this episode, he talks about letting other people steal his creative ideas, finding ways to offer value to people, and the logistics of creating large scale murals.

 025: Taking the Chance to Invest in Yourself as an Artist {Nikki Cade} | File Type: audio/mpeg | Duration: 34:01

Nikki Cade made the leap from special education teacher to full-time artist a year ago. She’s a world traveler whose work reflects her love of travel. We talk about following your intuition and how she got her work featured at Pottery Barn and Anthropologie.

 024: Instagram Tips and Tricks {hashtags, links, growing an audience and being authentic} | File Type: audio/mpeg | Duration: 29:51

Curious about hashtags, growing your audience and driving traffic to your website from Instagram? This week’s episode is full of Instagram tips and tricks.

 023: A New Year, A New Beginning {setting intentions for 2018} | File Type: audio/mpeg | Duration: 22:30

How do you get your creative momentum back after taking a break? How do you set your artistic intentions for a new year? In this episode, Mallory shares her plan for a daily art project in 2018, why she changed her username on Instagram, and why “community” and “vulnerability” are her words for the year.

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