Book Launch Show

In this special episode, recorded Live in Nashville, Tim explains how authors can leverage in-person events to develop their platform and grow their audience.

Valerie's outreach to podcasts has been a success! Find out what she did to get bookings and hear her plan for starting a Book Club to attract readers and develop a long term relationship with them.

It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.

Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!

The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author website needs to do? Is yours?

Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.

As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.

Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.

Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.

This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.

What kinds of outreach activities should Valerie do to market her fiction, and why?

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?

What's the best way to market your books when you write across genre? What do you do when you write under more than one name?

What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.