Marketing TidBits with ComboApp
Summary: Welcome to ComboApp’s interactive digital marketing show where we cover key communications topics such as mobile, digital, social marketing and public relations. We have many years of mobile app marketing experience under our belts and we continue to recognize how these four influential marketing areas intersect with one another. To put it simply, the success of an app marketing campaign is generated by a cumulative effort of these four compelling areas. During each episode we are inviting a guest, with an extensive background in one or more of the previously mentioned fields, to talk about a specific communications topic and to discuss the news of a week. By bringing these topics to your attention, we hope to keep you highly informed on what is going on in the world of mobile, digital, social media and public relations.
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- Artist: Art Dogtiev
- Copyright: Comboapp
Podcasts:
ASO is one of the best known acronyms in the mobile app development ecosystem. There are a handful of companies that provide a platform for performing App Store Optimization for an app. SensorTower, in my opinion, is the leading service provider among these various companies. This week we are talking about ASO with Hugh Kimura, the SensorTower Content Strategist. Hugh enjoys traveling, surfing and marketing. He is the Head of Content at Sensor Tower, a tool that helps mobile app developers perform App Store Optimization (ASO) for the App Store and Google Play. Art Dogtiev, Head of Branded Content
This week we have invited Shaun Johnson, entrepreneur and investor at Handmade Ventures, to discuss investing and the criteria for choosing a specific project or startup to invest in. Throughout this interview we also touched upon what kind of apps the current mobile app ecosystem is severely lacking. Shaun is responsible for partnershipship and deal sourcing at HandMade Ventures. Handmade is a mobile-only incubator and seed fund that creates new startups in a co-founding partnership with great entrepreneurs. Handmade helps teams by adding expertise, relationships, and capital from inception through Series A funding and ultimately a liquidity event. Handmade specializes in companies with mobile platforms, systems, and services among the following areas: marketplaces, advertising, monetization, sensors, productivity, entertainment, and cloud.
How storytelling helps in marketing In this episode we invited Julie Crabill, CEO of Inner Circle Labs to talk about storytelling in marketing. We touched upon some of the best case studies that Inner Circle Labs has for successful marketing storytelling. We also discussed marketing stories told by various companies that inspire Julie and influence her to possibly mirror at Inner Circle Labs. Finally we talked about Quora question-and-answer service and its recent iPad iOS app release.
