Crazy Dad Life - Building Online in the Off Hours Entrepreneur | Social Media | Online Business | Parenting | Productivity
Summary: The podcast devoted to building something amazing online, killing it at work, AND still finding time to be a rock star parent. Explore social media, be an entrepreneur, start an online business, or simply embrace being the best mom or dad you can be. Let's work together as we build online in the off hours.
Discover How You Can Use Your Existing Content to Expand Your Audience and Set Your Business up for Growth In this week's episode of the Crazy Dad Life, I walk through the process I recently went through with wiring a side hustle site up with membership features. You'll learn... What my mindset was when I decided a membership site would work What software I used for the membership site How you can use existing video content from Instagram to deliver a free product offering for your audience What benefits were realized and how the first couple of days of the membership site performed Why standing up a membership site with a free offering allows you to know if what you are selling would even work Hear some of the struggles of standing up the membership site and the plugin I had to turn off Five Things I Learned (5TIL) Here are the 5 things I learned last week: Gmail's unsend feature Trace - the app that allows you to send secret messages to your friend, and they have to work to figure out what it is Switch - the Tinder for the job market Slack's integration with Google Calendar iPhone hacks that include the level feature, locking focus and exposure on the camera, and a trick to charge your phone quicker If you have something for the 5TIL, feel free to hit me on Twitter @JeffDStephens or contact me directly from the website.
Why You Need to Share Your Online Journey with Those Around You Last week I talked about digging into the details. I provided 4 reasons you should pay attention to the details when you create and consume content. This week I want to talk about our ...
Do Not Lose Track of the Value of the Details On this week's podcast, I dig into the importance of details. I share 4 reasons you need to pay attention to details when you create content and 4 reasons when you consume content. As an added bonus, you can download the FREE Blog Detail Checklist by clicking on the button below. Click Here to get the Blog Detail Checklist This checklist gives you multiple items you need to check before you hit that publish button. Don't drive your audience away due to silly mistakes and a lack of attention. Make sure you grab the checklist today! Why You Should Pay Attention to Details When Constructing and Consuming Content Here are 4 key reasons why you need to pay attention to the details prior to publishing. It makes you look more professional Proves that you care The flow of your writing is preserved Shows you value your reader And 4 reasons you should look at the details when consuming content. Value may be hidden in the weeds You never know what you might find (remember the Pizza Hut rescue!) You may be doing something wrong You may miss an opportunity 5 Things I Learned (5TIL) In this week's 5TIL I discuss: Presidential campaign domain trolling - check out CarlyFiorina.org for a laugh. Coolors.co - an amazing color palette tool that you NEED to check out. A record making service - yes, those records that you used to play with a needle! 2 sweet Twitter search tools - Topsy.com and Snapbird.org - and which one wins! A handwriting campaign for the troops that is lacking the emotional connection - damn robots! Again, don't forget to grab your FREE Blog Detail Checklist by clicking on the big green button below. Click Here to get the Blog Detail Checklist
Strategies to Capitalize on Potential Relationships with Influencers In this week's episode of the Crazy Dad Life podcast I share 7 ways you can engage with influencers and maybe establish a true relationship going forward. I also share my Michael Jordan story! (yes, he had me shook) 7 Things to Do When an Influencer Hits You Up Here are 7 quick and easy approaches you can take if, and when, that major industry beast just so happens to send you a message. 1. Calm the F*&$ Down It is natural to be a little freaked out and jittery when someone of influence actually realizes you are a live breathing human being. First things first, calm down and realize they put their pants on the same way you do....hopefully. 2. Reach Back Do not try to play the coy role or act like you are back in middle school and trying to be cool by waiting to call back the person interested in you. You need to strike when the iron is hot and reach back as soon as possible. 3. Recognize Their Work Everyone loves an ego stroke. Do the right thing and recognize the work of that particular influencer. Even if it is a competitor you should still recognize the value they bring to your shared market. 4. Ask If They "Know People" People love to be seen as someone that "knows people". Ask them if there is someone you should know about or if they can connect you with anyone they think might align with your goals and vision. 5. See If You Can Work Together This is obviously the Holy Grail when dealing with an influencer. If you have the ability, or game, to get an influencer to actually work with you...*drops the mic* 6. Create Content About Them One great strategy is to feed their audience to boost yours. What does that mean? Do this, create a blog post about their product/service/brand. Let them know that you created the blog post and share the link with them. You have a pretty good chance that they will share it with their audience. That should result in a nice little bump of visitors to your site and hopefully growth of your overall network. 7. Keep it Going Without Being Annoying Ok, so in the episode I mention that old Looney Tunes cartoon with the big dog and the little dog bouncing all around him. Well, I confused these two guys (Spike and Chester) with this guy (Ralph) So even if I reference Ralph in the episode, I really mean Chester. Do not be Chester. Do not annoy Spike all the time. Try to keep your new budding relationship going without seeming like an overly indulgent annoying desperate fan boy. 5 Things I Learned (5TIL) In this week's 5TIL I discuss... Mayweather vs Pacquiao Twitter numbers Periscope piracy during the big fight Facebook's super successful Donate Now button Facebook's super cool Safety Check feature for loved ones during a catastrophe like the Nepal earthquake Tattoos are causing the Apple Watch some issues Other Links Mentioned Here are some other links I mentioned on the show. CDL 045 - An Update on One of My Side Hustles CDL 015 - 8 Ways to Get Influential People to Notice You Subscribe and leave a review for the show - CrazyDadLife.com/Love
A Behind The Scenes View Into a New Business Venture In this week's episode I update you on the latest happenings with one of my side hustles. You'll hear some of the organizational items we are working through, the status of our audience building efforts, and how we have been hosting live events using the Wordpress EventEspresso plugin. You will also hear our next steps and where we are planning on taking the business in the coming months. All of this is to provide a behind the scenes look at a couple of guys standing up a business in our off hours. Hopefully you will learn something in these episodes and it will inspire you to move forward with whatever you have planned. 5 Things I Learned (5TIL) In this week's 5TIL I cover: A sweet tool for generating your own online explainer video - RawShorts.com A FREE CRM tool to manage your contacts - Insightly.com NHL's aggressive move to ban Periscope and Meerkat at their games Twitter's new Highlights capability Amazon's new Amazon Destinations feature
Make Sure You Still Gain Value When You Can Not Attend a Conference in Person Attending conferences can do wonders for your business and your personal network. But, if you are a busy parent, attending conferences can be costly and sometimes impossible...
People always talk about taking your offline expertise and applying it in the online space. But, what if you flipped the script? You can use all of the knowledge and skills you have gained building your online platform and apply it to your day job to become a well-rounded, highly respected, and desired employee. In this week's episode, you will hear how you can apply what you do online to your offline day job, and how it will benefit you personally and professionally. Links Discussed: United Federation of Teachers post related to value of blogging for kids PicMonkey Easel.ly Piktochart.com Prezi Basecamp Screenflow
Podcasting is easy right? Wrong. I recently celebrated my first year of podcasting on February 24, 2014. Yeah me!! I've learned a tremendous amount over that year. Some good things, and some bad. In this week's episode I recap my year and let you know what to expect in your first year of podcasting. What Should You Expect from Podcasting Here are some things I've learned in my first year of podcasting It's damn hard...true story You get to meet some really awesome people and join a sweet little community in the online world Here are some podcasts that I was honored to be a guest The Empowered Podcast with Ellory Wells Starve the Doubts with Jared Easley Co-Host Episode of Starve the Doubts - Interviewing Jaime Tardy of the Eventual Millionaire Beginner Internet Business (BIB) Podcast with Jonathan Taylor The Life of Now with Greg Barth StartupDad HQ with Joel Louis Discover that a lot of people still have no clue what a podcast is It's a lot of fun! Just like blogging, you have to work to build an audience And the biggest finding...I'm going to keep doing it! (that could be a good thing or bad thing to you) 5 Things I Learned (5TIL) Also, in this week's episode I discuss the following in the 5TIL How to Sell Snow - really Brilliant marketing where you tell people to go somewhere else Judge Judy is a boss What Twitter is doing about trolls and ongoing abusive behavior A sweet little app for taking pictures of documents and saving it as a PDF (TinyScan) If you have something for the 5TIL, send me an email at email@example.com.
This Week's Episode Typically, when I post a new podcast episode I provide enough content that it could be considered a blog post. This week I did it a little different. Earlier today I posted a new blog post called 10 Ways I Suck at Being an Entrepreneur. In this week's podcast I expand on that content as well as cover the 5TIL and other announcements for the show. 5TIL In this week's 5 Things I Learned (5TIL) this week I cover: Underground bicycle parking in Japan - Awesome! Conferences may not be for me Facebook's new Call to Action button on pages Facebook's new feature (Legacy Contact) for assigning someone to take care of your account after you die Mexican drug smuggling drones - really Other Links Mentioned Subscribe to the show - Crazy Dad Life Podcast Project White Coat My effort to move to Pinterest
The Problem with Sitting Too Much You are most likely sitting while you are reading this. Most people are when they are consuming content online. But, do you know the damage it is doing to your body when done for long periods of time? Unfortunately, sitting is slowly killing you. A recent report from the World Health Organization outlined the following risks: Physical inactivity is the 4th leading risk factor for global mortality and causes 6% of all deaths Approximately 3.2 million people die each year because they are not active enough Physical inactivity is the main cause for approximately 21-25% of breast and colon cancer, 27% of diabetes, and 30% of ischaemic heart disease Prolonged sitting for 8-12 hours or more a day increases your risk of developing type 2 diabetes by 90% This Week's Episode As you know, I cover topics across three main tenets of the modern man's life; his family, his career, and his pursuit of a personal passion. Not every episode will focus on tactical advice and how-to build something online. Sometimes I talk about life in general. This week's podcast is one of those "life" episodes. In it, you will discover some of the negative health impacts from prolonged periods of sitting and find some ways to combat your bad habits. You are Not Alone As entrepreneurs, online business owners, and folks generally participating in the online space, this is common territory. We often spend long periods of time sitting in our chairs plugging away on our keyboards. I'm particularly guilty of this. In fact, I double down and do it at work all day too. I spend countless hours at work sitting in my chair working on my computer only to head home and do it all over again. I have to do better. In this episode I share a few ways to start getting out of your seat and begin changing your health. This includes: How you can simply stand more often Apps that you can use to help monitor your activity, including the one I'm using New hardware that can be implemented into your daily routine Ways that you can change your daily life to include more activity without going overboard And the importance of instilling these values in your kids (get them away from the video games!) 5 Things I Learned (5TIL) In this week's 5TIL you'll hear about... Facebook's new Lite app A sweet Super Bowl App that only worked IN the stadium Temporary tattoos...from your Instagram feed The demise of Sky Mall The Exploding Kittens Card Game...yes, really As always, if you have something for the 5TIL, just hit me up on Twitter @JeffDStephens.
Are You Struggling to Find Time to Read Content When You Find It? Do you constantly come across stories or articles in your newsfeed that you'd love to read, but just don't have the time? As busy parents, we are constantly pressed for time. You are running around for your kids, scrambling at work, and trying to catch your breath. Even if you had the time to check your social media accounts, you probably don't have the time to fully read what is there. The problem is, you want to read it. The fact is, you need to read it. While there is a lot of junk out there circulating on the internet, and especially on social media, there is also a ton of value. If you are to grow intellectually, and in your career, you need to keep up to date with what's going on. Every day I find myself coming across articles that I would love to read. Yet, for whatever reason, I simply don't have the time, at that moment, to check it out. The Broken Approach of Yesterday Think back many years ago. If you are are parent you might even remember the pre-internet days. Back then, we would gather newspapers and magazines and stack them in the corner, hoping to one day find that article we saved. Or, maybe you were one of those people that ripped articles from magazines at the doctor's office and took them home to store them somewhere. Then the internet happened. Along with it came more and more content. How did we handle it? We bookmarked our asses off! This resulted in a list of bookmarks in your browser that left you dazed and confused every time you tried to recall something you saved. The model is broken. How to Solve the Problem Today In this week's episode I share a few tools and strategies you can use to effectively curate the awesome content that you stumble across. These methods are especially helpful for the busy parent on-the-go. If you are able to shift your mindset and leave bookmark death row, new tools and approaches will provide you time savings and mental relief. Native Application Support Many of the tools you use today to browse content on the internet have embedded capabilities that you might not know exist. For instance, Facebook has a native Save capability. Next time you are perusing through your Facebook newsfeed and come across an article you'd love to read but can't, save it. Here's how: First of all, the post must have a link if this is going to work. Check to see if there is a link to an article. Most of the articles you see in your newsfeed will have a link. Look up in the right hand corner of the post and you'll see an arrow. Click on that to show the menu. Click on Save That's it! Now go about your busy life knowing you can come back and read the article later When you finally have time to go back and read the article, simply follow these steps: Go to your Facebook home newsfeed and you'll see menu items on the left side (desktop version) Click on the Saved menu item and you'll be directed to your saved items where you can read the articles. Easy! Ninja tip: To access your saved content even quicker, simply go to Facebook.com/saved and you'll go straight to it. Boom! Now, if you want to do the same thing from your mobile phone, all you need to do is go to the bottom right of the Facebook app and select the More option. Again, you'll see a Saved menu item that you can select. This is a great way to grab those items you like out of your never-ending newsfeed stream and place them somewhere you can revisit later. In the episode I also discuss how you can do something similar with Twitter. Services For Saving Content Ok, so native application support is pretty cool, but you probably don't want to have everything stored in multiple applications. Sort of defeats the purpose of creating a system. Perhaps the best way to curate all of the content you want to read later is to use services. One that is very interesting to me,
Give Your Product Ideas the Best Chance for Success It is safe to assume you have had a number of product ideas over the course of your life. It could have been a massive product that would change the world or a simple enhancement to an existing product. At some point all of us have thought about making a product or offering a service. If you identify yourself as an entrepreneur, you probably have these thoughts multiple times in a single day, and have the domain names to prove it. Product ideas bounce randomly through your head at all times of the day, regardless of where you are or what you are doing. In this week's podcast episode, and in the post below, I share my experience with testing product ideas in an effort to best position your product for success. What Do You Do When Your Product Idea Can No Longer be Ignored? Let's say the product idea dancing in your head just won't go away. Let's say it doesn't get filed away along with all the other ideas as a "some day" project. Let's say you really think you have found the "right one". Now what do you do? There are many things you could do at this point but perhaps the biggest thing you should do is research and get feedback. My Case Study You may think your product idea is the next big thing, but your potential market may ultimately disregard it and set it on a path destined for failure. This recently happened to me with Project White Coat. If you are unfamiliar with Project White Coat, let me quickly explain. I interact with a lot of people online and I am continuously coming across parents that either struggle with finding time to build their online platform or claim they don't even have time to start. I felt if I could do a brain dump and create a product that would package valuable and consumable content for them to take action, it would ultimately save them time and lead them to something fulfilling. Given parents live a crazy life, I figured we all needed the men in white coats to come take us away at some point. The idea for Project White Coat was born. So, what did I do next? Was there a way I could validate my idea before I spent the next 6 months in the basement building it? How to Test Your Product Idea The good news is it is not that hard to actually test your product idea. But, there needs to be a method to the madness. You must first enter the research phase if you want to have any chance of success. Blindly putting a product into the market because you like it, and think everyone else will, is a recipe for disaster. I had to do the same for Project White Coat. Market Research First you need to determine what the current market looks like. Do searches based on your product idea and determine how many competitors are out there offering the same, or similar, product. Seeing competition is a good thing. That means there is a market. A mistake many people make is assuming an empty market is ripe for business just because there are currently no companies offering the product. While this may be the case, it is a rather unique situation where you discover something that has not already been tried. If you find an empty market, there is probably a reason for it. The demand most likely isn't there. In my case, there are literally thousands of products out there teaching how to blog, how to "do" social media, and everything else online. Even with the crowded market, I felt my idea was still viable given the fact it would cover more than just a blog and would dive into the mindset, strategy, and general lifestyle to help bring some form of structure to your overall online journey. At least that was my thinking. But, was it enough? So, I have my product idea, I determined there was a market of some sort, and I'm ready to go to the next step. Testing. Determine Who to Test Now that you know there is a market for your product idea, you'll need to really narrow down the "who". In particular,
What Social Media Platform Should You Dig Into in the Coming Year? We are all constantly looking for ways to build our audience and drive traffic to our wonderful websites. The question is, where should you drive that traffic from? In this week's episode I discuss my thinking of how I'm planning on using Pinterest more this year. I'll wait here as you laugh. "How can you as a 'Crazy Dad' have any time to embark on this journey into the nether regions of Pinterest?" Point taken...more on that later. I guess you could call it a New Year's resolution since we are near that time of year...and it's questionable how long my commitment will last. But, I'm going to give it a go and see what happens. Here are some of the reasons why I want to explore Pinterest more, why I don't want to explore it, and how I'm going to set out on this adventure. Why I Should Get Into Pinterest Why in the world would I, or anyone, want to get into Pinterest? Check out some reasons why you should! Growing Driver of Traffic In a recent study conducted by Shareaholic, Pinterest continued to show growth in the amount of traffic it is driving to websites. In fact, it remains the number 2 source of social media driven traffic. At the end of the 3rd quarter 2014, Pinterest was pushing 5.5% of the traffic while third place Twitter was only giving websites .88%! Here is the chart from the Shareaholic study... Untapped Market A recent Forbes article discusses how Buzzfeed has made a conscious effort to leverage Pinterest more in their online marketing. In this episode I talk about the findings and what it means for you. There are a number of bloggers out there, yours truly included, that are not using this growing and powerful platform. Timeline of Your Content is Greater Your content lives longer on Pinterest than it does on other platforms like Twitter. This could be huge for your long term strategy for content sharing Opens New Markets The majority of Pinterest users are women. In fact, according to an article on MariSmith.com 80% of Pinterest users are women! Given the fact I talk "dad stuff" along with online business, this may expose me to a new audience. With that said, I do have quite a large female following (and they are friggin awesome), but this may allow me to reach a new set of folks. Level of Engagement Pinterest users spend time on Pinterest...real time. In the same Mari Smith article this stat stood out to me..."average American Pinterest user spends 1 hour and 17 minutes on the website." Wow. Shares More Likely According to a Harvard Business School case study on Buzzfeed, removing the Twitter share button and increasing the size of the Pinterest button doubled the shares! Doubled. Why I Might Not Get Into Pinterest Ok, everything seems wonderful right? Well, maybe not. Here's why. I Don't Know What the Hell I'm Doing Yes, I have no shame in admitting I don't know something. I find that to be an admirable character trait by the way. This is definitely the case with Pinterest. I need to learn more about it in the coming weeks to really see how I can leverage it for my online brand. It Doesn't Align with My Target Market I touched on the positive aspects of finding new markets on Pinterest, but there's also the risk that my content won't resonate with Pinterest users. Time Time continues to mock me every chance it gets. It's in full blown mock mode at the mere thought of me launching any sort of engagement on another social media platform. If I engage more on Pinterest, something has to pay the price. Maybe I'll cut back on working out since I don't do that anyway. How Am I Going to Do This? There has to be a method to the madness...some sort of plan. I Need Help I'm going to dig into tips and trick on the internet and filter through what I should and should not implement. Like anything online, you have to determine what makes the cut and what doesn't.
Where Do You Fit in This Whole Thing? This is the final day of the 12 Days of Social Media Christmas. Each day a new episode was posted with quick hitting tips for building your online platform in the off hours.Each episode was kept to around 5 mins in length so you could quickly get your information and get back to building your empire!and the final day is a... 1 Parent on a Journey 2 Twitter Loves 3 Facebook Trends 4 Content Heard 5 Golden Rules 6 Google+ Waning 7 Sounds for Winning 8 Made for Liking 9 LinkedIn Lacking 10 Words You're Needing 11 Podcasts Hyping 12 Domains Coming
2 Main Things You Should Love About Twitter This is Day 2 in the 12 Days of Social Media Christmas. Each day a new episode will be posted with quick hitting tips for building your online platform in the off hours.Each episode will be kept around 5 mins in length so you can quickly get your information and get back to building your empire!On the 2nd day of Social Media Christmas my true love gave to me... 2 Twitter Loves 3 Facebook Trends 4 Content Heard 5 Golden Rules 6 Google+ Waning 7 Sounds for Winning 8 Made for Liking 9 LinkedIn Lacking 10 Words You're Needing 11 Podcasts Hyping 12 Domains Coming