The Businessology Show

This year was weird. We all get that, right? Some funky things happened across every industry, but advertising, marketing, and creative agencies came across some brand-new challenges that many leaders have never had to address before now. In this solo episode, Jason dives deep into some trends your agency has probably noticed this year and how you can plan to fight back or capitalize on them. Among the biggest challenges is an impending recession. Jason also shares, from an accounting standpoint, how to position your agency to not only survive this economic downturn but to thrive in it. Tune in the find out!

Legendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later!David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/

"Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowing their your agency's veins or not. Learn more about David and what he offers the agency world here: https://www.davidcbaker.com/ "

Even consultants need coaching! Austin Church discovered the secret to selling strategy to strategists, and he's here to share it far and wide. Austin started as a copywriter before moving to brand consulting, all while building an online business and developing an app. So, why is he selling strategy now? Tune in to hear his answer and discover strategies that'll help you achieve better results with less effort. Prepare to walk away with the answers to the following burning questions: what does selling strategy look like on a daily basis? How much should I be charging per session? How you can start working on this valuable process TODAY? Tune in for all the secrets.

The role of project management has evolved as agencies have. Services and deliverables of today are more complex and demanding than they were even a decade ago! It's no secret that finding a competent project manager to join your team, even temporarily, is super freakin' hard. The skillset is so demanding—they have to know enough about everything to be able to communicate and understand the flow of information, among several other things. Galen's expertise is in project management, and he's been working in this world long enough to know what to look for in a project manager. Tune in and check it out before you add that job posting to your website!

There are 20,000 agencies across the U.S. right now. Less than 200 are female-owned. After joining this small group, Christy Hiler and Jean Freeman decided it was time to make some moves to increase that number. They created https://untilyouownit.com/ to first get an accurate head count of female-led agencies and provide support for females looking to purchase or start their own agency. They talk with Jason about why woman-owned agencies are so few and far between, how we can change that, and why we need more in this country. This episode is obviously such an important topic, and we're so grateful for Christy and Jean's efforts in the agency landscape.

Duct Tape Marketing's John Jantsch is a long-time marketing consultant and champion for creative entrepreneurs. Where Jason serves creative financially, John serves them as a guiding light. He talks to Jason about the world of freelance and how those folks can turn their section of the gig economy into a viable form of living. For those looking to lead a team, John also lays out which path is best: entrepreneurship, freelance, or employment. This is a great look into the mind of one of the all-time great marketing minds—don't skip out on this one!

Joe Koufman is a professional matchmaker. He doesn't typically deal in the business of love (though he has brought 3 marriages together), but his passion for connecting people manifests itself in his company Setup. There, he matches brands with creative agencies that best fit them. He saw an issue with brands not being able to reach beyond the limits of their network, instantly excluding so many excellent agencies. Joe talks with Jason about how his company's process works and what agencies can bring to the table that make them a good fit.

Did you ever think that you could use a song from "Frozen 2" to help you with your management decisions? Neither did we—that is, until Jason sat down with Dave Snowden. Dave is an expert in complexity, and he excels in helping organizations navigate through strategy and decision making. His work on complex adaptive systems theory has positioned him as the sole leader in his field. He leans on some of his experiences to help Jason think through common entrepreneurial complexities. This episode is truly fascinating—Dave is probably among the most unique guests we've ever had!

Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/129

This unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: http://www.businessology.biz/show/128

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company that helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one!

You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!

You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at this Hollywood-inspired idea, but Dan is here to break down how he injects healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!

If you're reading this, there's a good chance you've heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He's a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth, specifically the intentionality of growth. If you've got "scale my agency" on your company's road map, you're going to want to tune in.