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For many Americans, The Nutcracker is the only professional ballet that theyve seen or will see... Which means that ballet companies nationwide do their best to leverage their holiday performances to build their brand, and make enough profit for the year.

A webinar can be a time consuming piece content that disappears into the ether after the event. But if executed correctly, it can provide the foundation for effective content from blog posts to whitepapers. So here are three answers to the most commonly asked webinar and content marketing questions.

Whats one of the best investments you can make as an aspiring marketer Going to the AMA International Collegiate Conference, March 21st 23rd in New Orleans.

With an increasingly competitive environment, and so many devices and media today, managing a brand is no easy task. You need to maintain customer engagement and loyalty, while also keeping an eye on your marketing ROI. GfKs Sabrina Clarke shares some key points to help you better understand the brand consumer connection.

Its a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker is a major asset in the ballet industry, and how one company uses it to create marketing leverage. Also in this episode, GfK helps you better understand the brand consumer connection. Read the full articles featured in this episode: A Tactical Holiday Tradition Understanding the Brand Consumer Connection Top 3 Webinar andamp; Content Marketing Questions Answered International Collegiate Conference andnbsp;

Best selling author, marketing consultant, and AMA member Jeffrey Hayzlett talks about one of the most essential traits of a highly effective marketer.