Marketing Phone Calls

In this episode of Marketing Phone Calls, hear us talk about how and why you should consider combining offline marketing with online marketing. The results can be pretty surprising when you do this as you'll hear. Here are just a few things we cover: The zig-zag effect of going from offline to online and how that can affect the results of your marketing. Does Jason really get thank you notes for sending out direct mail? Hear Ricky's thoughts about making the decision to take all of his products ONLINE. Get Ricky's best recommendation for a place to do your printing. How Jason works direct mail into his sequence and why it creates such an impact. Why so few people send real mail. (We actually don't know but we're not complaining.) Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about life in the trenches and what it's REALLY like to build a business online. If you don't like to hear the TRUTH, don't listen to this! Here are just a few things we cover: Ricky's advice for getting "quick wins" if you're just getting started. The benefits of working with a mentor. Plus what you can expect to get from a mentor and what you shouldn't expect. Can you build a six-figure business on the back of a single Youtube® channel? You might be surprised at what Ricky says. The point at which people get scared in this business and what you need to know to avoid that. Is the money in your bank account really the only way to keep score in business? Hear Ricky tell the world how inspiring he finds Jason :) The very first thing you must get clear on if you're building a business online. Hear Jason's take on the whole "do what you love and the money will follow" idea. You might not agree, but hopefully it'll make you THINK. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about how we made our first sales online, what we learned, and how you can make smart decisions for you! Here are just a few things we cover: Why we did so much "wrong" according to what a marketing expert might recommend and the important skill we developed from that. THE "go-to" skill for an entrepreneur. We stumbled onto it, but now we understand why it's so powerful. Why "outsourcing" is so difficult when you're getting started. Why the "make your product in 24 hours" craze is not a smart way to go if you actually want to make sales. How to compete when your customers can information similar to what you sell for free. Ricky's best advice for product creators in 2013. The BIG takeway... that comes between minute 28 and minute 30. Don't miss this. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about whether or not direct response marketing is working online here in the year 2013. Do the tried and true traditional direct response tactics still work? Here are just a few things we cover: Why manipulating someone into buying something is a dumb business move. Where developing your direct response chops fits into your list of business priorities. The one question Jason asks himself about any business to create some instant clarity. The one thing that's more important than learning. Why the age of the authority is over and what you should know about the "new age" that's upon us. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about how we approach the idea of educating yourself in marketing and business. How do you keep yourself from getting overwhelmed? How do you balance learning and doing? What's the right mix? Here are just a few things we cover: The two types of business education. One can move you forward towards your goals and the other can just tire you out. One resource Ricky uses to get unique content created when he doesn't want to do it himself. What's a realistic timeline for success in internet business? The three things Jason wishes someone would have asked him when he started in business that could have saved him a lot of frustration. How Ricky analyzes the educational products he buys so he learns MORE than just what's inside. Why you should be very realistic about what educational products can do and what they can't do for you and your business. Where to find most of the answers you need to grow your business. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about the importance of building TRUST with your prospects, clients and customers. Where do "money getting tactics" fit into the picture these days? Do they work? Are they smart? Here are just a few things we cover: Hear Ricky discuss the trends he sees playing out over the past 5 years online. Why Jason doesn't bother with Adwords. Why you should consider opening a "trust" account with your prospects, clients and customers and start making regular deposits. Your success tends to have a direct correlation with the _________ of the problem you solve for people. Why caring is (still) underrated. Why NOT taking a "long view" can make business building much, much harder. The biggest reason that so many people quit. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about how the journey of an entrepreneur forces you to become a new (and better) person and why it's so important to figure out who you are. The journey of the entrepreneur is, for lack of a better word, the greatest self-improvement "course" ever created. Here are just a few things we cover: The book that "ruined" Jason and made him 100% unemployable. Why you must understand WHO you are. It's not just about success, it's about being happy while you succeed. Why reading success-oriented books is a double-edged sword if you're not careful. The real reason to become a millionaire (that has nothing to do with money) according to Jim Rohn. The skill set the world trains you to have that can get you killed in the business world. An awesome book recommendation from Ricky for anyone who considers themselves an "introvert." Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about using video to sell online. Virtually all of Ricky's products over the last decade have been video, so he knows what's going on. In this episode, Jason contributes his rugged good looks. Here are just a few things we cover: A simple outline you can use to plan out a video-based info product. It's called the "one pager!" A recommendation for an awesome entry level HD camera and bluetooth microphone if you're serious about selling with video. How to get a crash course in Final Cut video editing software. Hear Ricky's recommendation for who you should learn from. Why Ricky mostly ships physical DVDs to his customers instead of making everything downloadable. Hear Ricky bash PC owners (even though he used to be one). If you want to shoot video that looks better than 90% of what's out there... be sure you get the book we recommend. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about the benefits and perils of being a stay at home business builder. Here are just a few things we cover: Hear the results of the first EVER office vs. home vs. hybrid split test. If anyone is capable of something like this, RICKY's the guy! (You heard it here first.) What are the biggest dangers of working at home? Some of these things might sound extremely familiar to you. Why Jason doesn't work at an office and how he gets stuff done anyway. The difference between hard work and long work. Why Ricky is selling his iMac and why Jason got rid of his iPhone® (again). P.S. Even Jason says this is Episode 8, it's clearly not. It's Episode 9. Jason has a short term memory :) Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about the Art of the Product Launch and why it's so much work! Here are just a few things we cover: Hear about the new launch Ricky's got coming up in the raw food niche. It's been 7 months in the making! Hear him explain why it takes so long. What's the difference between selling B2B vs. B2C and how do the different mindsets of the buyers affect your approach? (There's a huge difference.) Get Ricky's take on how you can be a product innovator without risking your shirt. Hear Jason make THE best point ever made (at least that's what Ricky said.) Listen in as Ricky outlines the process he goes through to figure out his next product to launch. Don't miss Ricky's 167th mention of Trello. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about our methods and models for getting stuff done! Action is the key to success. The more action you take, the closer and bigger that success gets. Here are just a few things we cover: What your view of yourself has to do with managing your time and getting stuff done. This isn't woo-woo folks, this is cold, hard truth. Hear Jason's nasty habit that absolutely kills his productivity and what he's done about it. Get Ricky's biggest secret for getting huge projects DONE. The three letter word you have to be very careful about saying... (this one can literally kill you:) Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about Facebook and Twitter and whether all that has a place in the life of an internet entrepreneur. We've both wasted a lot of time with "anti-social media" so get ready for some straight talk. Here are just a few things we cover: Why we both cancelled our Facebook accounts and how our lives took a turn for the better. Why we think Facebook is so addictive and why it's so dangerous. Hear us discuss results we've gotten using paid advertising on Facebook and Twitter. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about business models and how to choose or build one that works for you. A LOT of people are out there chasing after tips, techniques and strategies with a very fuzzy vision of what they're actually trying to build. Get some clarity right here! Here are just a few things we cover: Hear Ricky talk about his 4 table leg model and why you should consider building something like it. The one thing you HAVE to build into your model if you don't want to work yourself to death. Get the scoop on why Jason uses a daily content model and the simple process he uses to generate an endless supply of new ideas that people love to read. Building an internet business but not sure exactly how that's supposed to look? Then listen up! Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about the thing that REALLY matters when you're building a business: getting leads. If you'd like more customers flowing into your business, it all begins with the leads... and how to get more of 'em! Here are just a few things we cover: Jason's $2000 lead generation experiment with Facebook. You'll hear about what he did and what happened because of it. Why no one talks about generating leads for YOUR business. How much time should you spend generating leads in your business? You might be surprised at what one extremely successful entrepreneur recommends. Ricky's quick and simple formula for figuring out how much you can pay for a lead. Just press play below to listen.

In this episode of Marketing Phone Calls, hear us talk about getting stuff done. If you think there's too little time and too much to do, take a listen. Here are just a few things we cover: The free productivity app that has been absolutely revolutionary for Ricky's business. You definitely want to try this. How one of us (guess which one) processes his inbox to EMPTY every day and why. Ricky's 5 part organizational system he uses to make sure he gets stuff done... and done on time. Why being more productive might actually mean doing less. How to tell if you're actually helping increase some else's productivity while hurting your own. The one thing you have to know before you do anything to boost your productivity. If you don't know this, you run the risk of working really hard for nothing. Just press play below to listen. We’d love to hear your thoughts. Make sure you post a comment!