Speaking Of Wealth » Podcast

(http://www.speakingofwealth.com/wp-content/uploads/unique.jpg)As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc.,  talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders:  1. What haven’t I heard before that I can agree with? 2. What helps me right now in real time? (Relevancy) 3. What information can change my perspective on my current reality? (Inspiration) Vickie shares some favorite branding strategies of thought leaders, such as those of Malcolm Gladwell , Jim Collins and many CEOs, discussing their approaches. She also talks about tactics that people use to get attention. Vickie and Jason talk about the difference between redefining something and reinventing, with the previous being the preferred method, drilling down to add to the conversation. For more details, please listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Vickie K. Sullivan, President of Sullivan Speaker Services, Inc., is internationally recognized as the top market strategist for experts who want strong brands with high-fee buyers.  Since 1987, she has worked with thousands of experts in a wide variety of industries to launch their big-fee speaking, professional service, and book / product empires in highly lucrative markets.  Vickie speaks and consults for clients throughout the world about selection trends in high-fee segments and strategies that position experts for those opportunities.  Vickie’s perspective has been published in USAToday magazine, Fortune.com, The New York Times, and Investor’s Business Daily.  Her market intelligence updates are distributed throughout the US as well as 17 other countries.

(http://www.speakingofwealth.com/wp-content/uploads/passive.jpg)One of the greatest ways in the current technological age to generate some extra money is through passive income. The concept has been around and in practice for some time now, and there are many tips and tools available to get started or improve an existing process. Listen on as Jason Hartman interviews the owner of Smart Passive Income brand and podcast, Pat Flynn. The definition of passive income on Pat’s website is:  “Building online businesses that take advantage of systems of automation that allow transactions, cash flow and growth to happen without requiring a real time presence.”  Pat generates a decent passive income through various avenues, such as an ebook and audio guide, lead certification and affiliate marketing, but he stresses that it does not happen overnight. It requires hard work and time to get off the ground and see real monetary results.  It also requires passion for something, especially helping others. Pat discusses using platforms like YouTube and Facebook to get content out there in front of a larger audience. He and Jason also talk about podcasting. For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Pat Flynn is a 29 year old father, husband and owner of the Smart Passive Income brand, which consists of a very successful blog, podcast and YouTube channel.  Pat’s approach to online business and blogging is complete transparency and honesty as he shares all of his separate online businesses, experiments and case studies, down to how much he’s earned and all of the wins and losses along the way. His blog currently has 50,000 subscribers, he has over 1.8 million downloads of his podcast and about the same number of video views on YouTube.

(http://www.speakingofwealth.com/wp-content/uploads/kenmcarthur.jpg)Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives.  People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and repetition. Listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com) for more details. Ken then delves into the topic of joint ventures, a most powerful way to succeed from building great relationships. He stresses the importance of thinking of the other person in the venture and being relevant to the people with whom you are trying to network. He also encourages people, “Don’t think you have to do things alone and don’t think small.” Ken, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference. The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes. Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products. Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet. Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation. Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.

(http://www.speakingofwealth.com/wp-content/uploads/wealthyspeaker.jpg)Jason Hartman interviews Jane Atkinson, business and speaking consultant with Speaker Launcher, about the best methods to develop a successful speaking business. Jane describes her process, Ready, Aim, Fire. In the Ready stage, it’s getting crystal clear on what the speaker is promoting or selling. The Aim phase is making sure the speaker’s websites are working for them. Then it’s time to Fire, to get the speaker out there. Listen for Jane’s advice at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Jane defines the “Promise Statement,” emphasizing that the website is about the audience, how the speaker can help others. Jane Atkinson has been helping speakers catapult their businesses for over 20 years. As a former speaker’s agent, she has represented numerous speakers, celebrities and bestselling authors.  Today, Jane coaches some of the industries’ hottest stars, who have vaulted to the top 3% of the field. Being able to understand a client’s needs is key in the speaking industry, and Jane spent over a decade on the front line selling to them and working through to speech completion. Jane went on to work as Vice President for International Speakers Bureau in Dallas, TX managing their Exclusive Speakers Division. There she represented celebrities like boxing legend Sugar Ray Leonard and President of Washington Wizards Basketball, Susan O’Malley. Also included in the ISB roster were bestselling authors like Gary Hoover of hoovers.com and the Swedish authors of Funky Business, Jonas Ridderstrale, and Kjell Nordstrom. Currently, Jane is a full time business coach and consultant dealing exclusively with professional speakers, celebrities and CEO’s. Her clients are the who’s who and the up-and-comers of the speaking world. She is often asked to speak at National Speakers Association and Canadian Association of Professional Speakers conferences and Chapter meetings. Jane’s book entitled “The Wealthy Speaker: A Proven Formula for Building a Successful Speaking Business” has been touted “the bible” of the speaking.

(http://www.speakingofwealth.com/wp-content/uploads/infomarketing.jpg)Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing. For more of Fred’s tips and best practices, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products. Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge. Fred offers some free video training on his website at www.FredGleeck.com.

(http://www.speakingofwealth.com/wp-content/uploads/kindle.jpg)Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of a topic in which buyers are not interested. Seller rank of 25,000 or less and a topic or subtopic with fewer than 500 available products is key to finding the best niche. James explains the math process used to determine that competitive niche. He also talks about promoting books on Amazon. The second side of the triangle is Book and Game Creation, and the third is Ranking. For more information, visit: www.SpeakingofWealth.com (www.SpeakingofWealth.com). Before Facebook, Myspace, Twitter, Linkedin, or PPC...before spam was anything other than a lunch meat...before any human being ever uttered the words "Google" or "Yahoo"...James J Jones was making money online with Bulletin Board Systems (BBSes) and Online Services by selling info products and computer supplies. Back then James found email to be the absolute best method for marketing his products. In 1996, James put up his first website. Though he could only afford to work online a few hours a week, he saw his online income continue to grow. By January of 2002, James realized if he put just a little more effort into his "hobby" he could quit his job and work online full-time. So he made a commitment to do just that and by July of 2002, James was making enough money to realize his dream of working for himself. Today James runs The Net Results -- a company that specializes in developing leading edge software and training materials for the Internet Marketing Industry.  He uses most if not all of the popular marketing methods to promote his business including: Adwords, Facebook, PPL, SEO, Twitter, etc. But email is still his most powerful marketing weapon.

(http://www.speakingofwealth.com/wp-content/uploads/techmarketing.jpg)The face of marketing has changed radically over the last decade, and today, techniques may include email blasts, mobile ads, banner ads, SEO, Web 2.0, social media sites, video marketing, affiliate marketing, and more. On this episode, Jason Hartman has invited Robin Robins, developer and author of the Technology Marketing Toolkit System, to offer some tips and tools to help businesses improve their marketing experience. Robin is an independent marketing consultant, sales trainer, and author that specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms. Listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Robin feels the most important strategy one can employ is joint ventures. She shares tips about sponsorships, events, bootcamps, and marketing tools using the Cloud, webinars, interviews, and offering physical products. Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published in VAR Business and Sales and Marketing Magazine. She currently writes a monthly column for eChannelLine.com, SMB Nation Partner Magazine, Microsoft’s Partner web site, and runs the largest sales and marketing coaching program in the world for IT consulting firms. In addition to her extensive experience with IT service firms, Robin has also developed marketing strategies for over 3,900 businesses in 14 different industries across North America, Australia, and Europe. This includes both online and off-line marketing strategies for computer training schools & universities, franchise organizations, software companies (Novell, Surf Control, AVG anti-virus, and Microsoft), financial services, seminars and events, member organizations, and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales driven organizations in the world.

(http://www.speakingofwealth.com/wp-content/uploads/plus.jpg)Jason Hartman interviews Chris Lang, author and social media marketing expert, about the pros and cons of Google+. Chris refers to Google+ as the new Google, explaining that Google+ takes things like web search, interactions that can be built to extend applications in Google+ from the Chrome browser, the most used browser in the world. Additionally, the mobile apps that are available for Android, such as Mobile Search, YouTube, Google Play, Google Image Search, and much more have all been integrated into the platform for Google+. Chris explains how author thumbnails work to link products to authors with a thumbnail picture of the author, which can boost rankings because Google now ranks by content. Chris goes into great detail on Google+ to talk about what has changed and what has improved, and how to use the platform effectively. He also talks about other social networks, like Facebook, Twitter, and LinkedIn, defining their individual uses. He wraps up with tips and tools on using Google+. For details, please visit:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Chris Lang is the author of Wickedly Evil Social Marketing Tactics, Get It To the Inbox, The Truth About Google+ Marketing and a fictional short story, Plenzes. Chris has shared the stage with Mari Smith, Denise Wakeman and Paul Colligan, and has been a featured speaker at events hosted by Howie Schwartz. He is an expert on Google and the many changes it has undergone through the years, and how to utilize their platforms for monetization for businesses. After making his living online for 12 years now, Chris Lang is one of the few internet marketers that understand the landscape of Google Plus, having built a following of over 27,000 in the first 10 months of this new social network’s launch.  Chris is also the founder and CEO of Gadget MVP, a blogger and content marketer.

(http://www.speakingofwealth.com/wp-content/uploads/confidence.jpg)Jason Hartman talks with personal development expert Mark Thompson about leadership, business success, and personal growth.

(http://www.speakingofwealth.com/wp-content/uploads/community.jpg)Jason Hartman is joined by Anne Hogan, Community Manager at the Humane Society in Washington, D.C., to discuss the importance of engaging with your community of fans and followers, focusing on Facebook engagement, Twitter and blogger outreach. Anne emphasizes that responding to questions on a company’s Facebook page, on Twitter, and via email shows that a company really does care about their community of fans, followers, customers, clientele, etc. She explains how she uses Facebook to increase engagement, such as alerts for new research or a new product, and asking followers for their opinions and feedback. A lot of companies have a Facebook page and gauge its success by the number of “likes” they receive, but don’t connect on a more direct level with their community of fans. Anne also shares how she uses Twitter as a customer service tool, in addition to getting word out about important opportunities, needs and breaking news, and she explains some tracking methods for the various platforms. For more details, listen at www.SpeakingofWealth.com (www.SpeakingofWealth.com). At the Humane Society, in addition to running its Facebook and Twitter accounts and blogging, Anne is responsible for social monitoring and listening. The Human Society has more than a million fans on Facebook and over 100,000 followers on Twitter. When she’s not tweeting, you can find her playing with her rescued Pomeranian, Teddy.

(http://www.speakingofwealth.com/wp-content/uploads/triberr.jpg)Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty. Dino is a blogger and he defines a “tribe” as a “group of bloggers who enter into a mutually beneficial, reciprocal relationship.” Dino wanted to solve the problem of getting more eyes on his content, so Triberr was created to help bloggers band together and reach a bigger audience through a community and amplification platform.  It is a free platform and bloggers share in each other’s audience by sending a post out to the whole tribe’s destinations, like Twitter, Facebook, LinkedIn, StumbleUpon and more. For valuable tips from Dino, visit:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Outside of Triberr and blogging on DIYblogger.net, Dino is a strategic marketing consultant, a speaker, and a contributing author to Engagement from Scratch, a collaborative effort that culminated in a book to bring the best-of-breed information about community building from such luminaries as Guy Kawasaki, Brian Clark and Mitch Joel.  Dino is also an avid motorcyclist, a lousy mixed martial artist, recovering network engineer, pretty good songwriter and dog trainer.

(http://www.speakingofwealth.com/wp-content/uploads/success.jpg)Jason Hartman is joined by the Director of Social Media for Moncur Associates, David Murray, to talk about social media content strategies for building a successful business. Dave says that content is “the number one element that will make or break your Social Media execution.”  In this interview, Dave explains the ten most important content development steps. The first step is to identify your business goals and marketing objectives. The next step, one of the most important steps before creating a social media site, is to listen – listen to consumers and identify your content filter. For details, visit:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Dave stresses making sure people have a reason to go to all of your social media sites, and recommends some tools that assist with development.  He provides a definition and example of KPI (Key Performance Indicator), and discusses ways to improve it, such as creating community and engagement. Dave and Jason also have a brief chat about the pros and cons of Google Plus and Pinterest. David Murray (@DaveMurr) serves as the Director of Social Media for Moncur Associates, a hi-end branding and strategic messaging firm located in Troy, MI. Believing content is communication, Murray has created fully integrated digital and social media strategies for the health care, franchise, hi-tech/manufacturing, and nonprofit sectors. To get more in-depth information about content development, Dave encourages people to visit: http://www.slideshare.net/ThinkMoncur/10-steps-to-build-your-business-through-your-content.

(http://www.speakingofwealth.com/wp-content/uploads/speakermatch.jpg)Founder of Speakermatch.com, Bryan Caplovitz joins Jason Hartman to talk about the benefits of using a speakers’ bureau, how to market yourself as a speaker, how to connect with the audience, compensation, and much more. Bryan explains in detail what makes a great speaker, including marketing strategies that work best for speakers and how the quality of a speaker’s material represents their professionalism. There are less than 4,000 members of the National Speakers Association, yet there are over 7,000 events every day in the United States alone which utilize speakers. If every member of the NSA spoke to an audience every day, there would still be 3,000 opportunities each day for other speakers – emerging speakers – to fill. Many of these emerging speakers are not making a full-time income, though, from these speaking gigs. Bryan Caplovitz is the mastermind behind Speakermatch.com, the world’s largest online speakers bureau. A computer whiz who occasionally spoke to other folks in his field at technical conferences, he came up with the idea for Speakermatch.com after trying to line up a speaking gig for himself to help cover the expenses of a trip to California. When Bryan couldn't find anyone to help him, he invented a company to help folks like himself land speaking opportunities and the rest is dot com history. Now, Speakermatch.com helps line up thousands of speakers on all topics with meeting and event planners that need speakers, from local service clubs to the biggest speaking events in America. His company provides tools, services and resources to emerging speakers to help them build a lucrative public speaking business. Bryan encourages speakers to learn what it really takes to succeed in the business. It may be a difficult business, but it can also be a very fulfilling and lucrative career.

(http://www.speakingofwealth.com/wp-content/uploads/hiring1.jpg)Jason Hartman is joined by author of The Naked Interview: Hiring Without Regret, David Jensen to talk about the often difficult and uncertain process of hiring employees. David noticed there are two common deficiencies in businesses, marketing and personnel. Focusing on the hiring, David talks about the “Ten Truths” that help businesses take the proper steps to hiring good employees. He recommends employers fully evaluate what they need before posting a position and then provide a thorough job description so that potential employees know what is expected. He goes on to cover some of the best interview questions to lighten up the atmosphere and draw more honesty and creativity out of the interviewee. For more details about the most effective hiring practices, visit:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). David also shares important tips for onboarding new employees. David Jensen is an Author, Speaker, Consultant and Founder of The Hiring Academy. He began in the Human Resources industry as an executive headhunter, top performing recruiter and efficiency consultant.  He then worked in the entertainment industry as a Talent & Literary agent before returning to his business expertise at UNlimited Inc. Consulting.  There he blazed a path for small business owners by co-developing the BSA (Business Situation Analysis).  This survey zeros-in on specific issues at a shockingly quick pace, usually within an hour!  The results guide effective consulting to empower business owners to expand without becoming further overworked. David observed, after hundreds of clients, that the two most common problem-areas found were Marketing and Personnel.  He recognized there were already a plethora of marketing experts but there was no Hiring Expert or codified, workable system for hiring the right people.  Business owners consistently said “I Hate Hiring!”  So he literally wrote the book on it .   Concurrently he founded The Hiring Academy with the purpose of helping business owners and HR Executives simplify the hiring process.  He delivers an abundance of content in seminars, the Hiring System materials and consulting. Mr. Jensen sits on the Board of Directors for UMS Banking (Merchant Services) and is actively involved in several charitable organizations; including Rock for Human Rights and Project HOOD.  He enjoyed coaching High School basketball for over a decade, winning multiple Championships, ESPN coverage and Coach of the Year honors.Born and raised in Boston, MA, he attended Northeastern University before moving to Los Angeles, CA where he still resides with his wife of twenty years and two sons.

(http://www.speakingofwealth.com/wp-content/uploads/news.jpg)With the advancement of Smartphone cameras and streaming video through UStream, YouTube, etc, raw photos and videos are in higher demand and more available. Jason Hartman interviews Rawporter founders, Kevin Davis and Rob Gaige about the wide uses of raw photos and videos and how the Rawporter App works. For details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Rawporter helps media outlets large and small source the content.  Kevin and Rob talk about the value of common every day content, such as photos or videos of family and friends’ activities, as well as premium content like behind-the-scenes events, car accidents or a natural disaster as it happens. They explain that media outlets are looking for first-hand footage, on-location and on-demand, and the media is willing to pay for it. Kevin has come full circle with the launch of Rawporter. He got his first taste of media as an intern at MTV and his professional career started behind the scenes in TV production. After several years on -air at a handful of radio stations, he eventually moved into a variety of Business Development and Marketing roles at numerous Media properties and two of the largest financial services companies in the world. Now he's back in Media, newly inspired by advances in technology and the voracious consumer appetite to consume content. Kevin has always had a passion for photography and is thrill to be able to apply this and his Business Development expertise to help make Rawporter a household name. After quickly realizing that he was a horrible English teacher, Rob settled into the much easier world of corporate America. He saw the highs of an up-and-coming AOL, and the lows of a down-and-out financial services company. In between, he's marketed everything from women's facial moisturizers at Johnson & Johnson to chicken prosciutto tortellini at Nestle. Now he's embracing his escape from middle management and excited to build the Rawporter brand from scratch. Rob's always been passionate about other cultures and world politics. He sees Rawporter as a great way for people around the world to share their untold stories.